Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
We’re looking for a strategic and experienced product marketer with the ability to partner across the business and development teams to identify growth opportunities and build integrated marketing plans that capitalize on them. The right candidate will have experience applying a disciplined product marketing methodology across the lifecycle. This individual will work closely with product, digital and channel-marketing teams to propel our market-leading position. Working in a large, complex organization means you must have the ability to effectively navigate the business, motivate stakeholders, and drive implementation.
Key responsibilities and activities include:
- Study and assess key inputs from the business, market and customer to discern the marketing opportunity and how we’ll capitalize on it
- Build integrated and measurable marketing plans to drive demand for our products, platforms and digital solutions; oversee implementation across multiple teams and shared services
- Partner with brand and product to develop positioning that is compelling and differentiating in the market
- Gather customer, market and competitive intelligence – and apply insights to inform product development and marketing strategy