Product Marketing Director


Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

Position Details

Product Marketing Director
Chicago Illinois
Chicago, IL

Our Product Marketing Director can be based in one of the following locations: Mason, OH; Chicago, IL; Indianapolis, IN.

We’re looking for a strategic and experienced product marketer with the ability to partner across the business and development teams to identify growth opportunities and build integrated marketing plans that capitalize on them. The right candidate will have experience applying a disciplined product marketing methodology across the lifecycle. This individual will work closely with product, digital and channel-marketing teams to propel our market-leading position. Working in a large, complex organization means you must have the ability to effectively navigate the business, motivate stakeholders, and drive implementation.

Key responsibilities and activities include:

  • Study and assess key inputs from the business, market and customer to discern the marketing opportunity and how we’ll capitalize on it 
  • Build integrated and measurable marketing plans to drive demand for our products, platforms and digital solutions; oversee implementation across multiple teams and shared services 
  • Partner with brand and product to develop positioning that is compelling and differentiating in the market 
  • Gather customer, market and competitive intelligence – and apply insights to inform product development and marketing strategy
  • Requires BA/BS degree, MBA preferred; 
  • 7 years’ experience; or any combination of education and experience, which would provide an equivalent background. 
  • Requires excellent communication, writing and presentation skills – with emphasis on ability to build and present compelling decks 
  • Demonstrated success launching new product and services, concept to commercialization, preferably in healthcare, pharmaceutical, financial services or technology. 
  • Strong interpersonal skills to engage with technical and sales communities with credibility 
  • Strategic thinker with ability to interpret relevant data 
  • Demonstrated ability to work through complex challenges quickly as speed-to-market is critical

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