Product Marketing Manager


About Us:

Appvion is a pioneer in the specialty and high-performance coatings market, based in Appleton, Wisconsin. Appvion’s high performance coating solutions are applied to a wide variety of flexible substrates, including products from an FDA-compliant facility. Primary product offerings include direct thermal labels and film solutions as well as renewable, fiber-based consumer and industrial packaging solutions.

As a premier employer of choice, distinguished by the Fox Cities Chamber of Commerce Employee Friendly Workplace certification, our success is rooted in our people. We are committed to promoting work/life balance and integration by investing significantly in employee-friendly policies and practices. It’s no wonder many of our employees have been with us for a long time. Whether you are looking to start, make a change, or advance your career, find your path at Appvion, and leave your mark on the world.

Position Details

Product Marketing Manager
Northeast Wisconsin
Appleton, WI

Position Summary:

The Product Marketing Manager is responsible for the positioning, messaging, and branding of assigned product categories. This individual will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features. The PMM will articulate the product opportunity in the market and provide product insight and leadership from introduction through end-of-life to the product management, marketing, and sales teams.

Location: 825 E Wisconsin Ave, Appleton, WI 54911

Schedule: Monday through Friday, Hybrid - In office 3 to 4 days per week.

Key Responsibilities:

  • Product Positioning and Messaging – Craft product messaging and positioning documents that serve as the keystone for internal and outbound sales assets, marketing programs, web copy, solution briefs, presentations and press releases. 
  • Thought Partner to Product Management – Serve as a key partner to the product management and engineering teams, helping to craft and modify product roadmap based on customer and user feedback, as well as market and competitive trends. 
  • Product Launch and Go-to-Market Strategy – Drive internal teams to launch key features and products to the market, including building sales enablement, marketing campaigns, PR briefings and a launch plan. Define goals and metrics for product launch success. 
  • Content and Campaign Support – Collaborate closely with the marketing communications team to guide and develop the ideal content and positioning for outbound programs. Ensure product narratives resonate with our customers and speak to their challenges and pain points. 
  • Sales Enablement – Enable our global sales team to sell to the market through product training, coaching and materials. 
  • Thought leadership & advocacy – Be an external (and internal) thought leader about the market, contributing regularly on the company’s blog and other social media outlets. Deliver compelling presentations for in-person and online events that highlight how our products solve real problem sets.
  • Bachelor’s degree required; MBA strongly preferred. 
  • 8-10 years of relevant experience in Product Marketing. 
  • 3+ years of experience analyzing products, customer buying behavior, and market trends and opportunities. 
  • Prior experience in a fast-paced environment leading product marketing. 
  • Process driven to address strategic challenges. 
  • Proven ability to work effectively and influence others in a cross-functional, team environment. 
  • Excellent written, presentation and verbal communication skills.

What We Offer You:

Benefits are the game changer! We value our employee’s health and happiness by providing new hires benefit eligibility on the 1st of the month following date of hire. Our benefits may include:

  • Competitive medical, dental, life, AD&D, 401(k), and vision insurance plans. 
  • 24/7 onsite fitness center, free of charge. 
  • Generous annual time off allotment, including vacation, parental leave, paid volunteer time, sick or emergency time, and 12 holidays. 
  • Tuition reimbursement (up to $5,250 per year), scholarships for dependents, monthly cell phone reimbursement, and annual steel toe and prescription safety glasses reimbursement.

A post offer, pre-employment background check and drug screen is required.

« Back