Product Marketing Manager

Position Summary:

The Product Marketing Manager, BioSciences Business Segment is responsible for the global revenue and profitability for the product line within the Cole-Parmer portfolio. The successful individual will drive revenue and margin expansion through effectively positioning and promoting the products relative to customer needs and the competition. This role will own the commercialization of new products and will also partner extensively with product management to provide VOC on the portfolio and ensure that we are capitalizing on marketing opportunities and maximizing our share gain. This role will develop campaigns and will partner extensively with Regional Marketing, Global Marketing, Sales and Product Management.

Responsibilities:

• Achieve revenue and profitability targets for the BioSciences Business portfolio 
• Develop a clear and competitive value proposition for all products 
• Develop and execute product line positioning and messaging 
• Develop market specific product content, campaigns, and programs, along with related materials for use by customers, sales, eCommerce, print email, etc. Partner on execution. 
• Contribute to application specific content builds for key customer segments such pharma/biotech, academics, food & agriculture, chemical process and manufacturing. 
• Catch new product introductions from Product Management and lead the launch commercialization process 
• Partner with channel subject matter experts to set clear channel strategies for the portfolio, ensuring channel investments are commensurate with returns 
• Lead the development and execution of cross-sell, upsell, and kitting activities 
• Develop materials and train sales force on product portfolio 
• Partner with Commercial Analytics to understand product and segment performance, adjusting strategy and tactics for accelerated growth 
• Manage marketing budget for defined product areas 
• Identify and gather market data to support operational and strategic goals 
• Build and maintain relationships with internal and external service providers and stakeholders 
• Performs other duties as assigned

Qualifications:

• Demonstrated track record of revenue and profitability growth 
• Bachelor's degree from an accredited higher learning institution required; degree in business, marketing or comparable discipline a plus 
• 4+ years of product marketing/product management experience 
• Direct experience creating and delivering marketing programs for product categories or customer segments 
• Analytical; understands data management and application of data to solve marketing problems. 
• Strong practices related to measuring campaign effectiveness, attribution/contribution, and testing 
• Exhibits great creativity and resourcefulness, with the ability to take calculated and bold risks to meet desired results 
• Ability to improve marketing ROI and directly impact revenue 
• Thrives in a fast-paced, collaborative environment, efficiently works under pressures, within deadlines or other time essential constraints 
• Collaborative approach to developing and sharing strategy, tactics, and analytics 
• Self-motivated with the ability to manage and prioritize multiple projects 
• Ability to travel approximately 10%

Negotiable Qualifications:

• Experience in the life sciences research, biotech or industrial segment highly desirable 
• Hands-on work in new media, social, and online 
• Possessing a portfolio of past successes that will insure rapid uptake of the new landscape and prompt execution for 2018 revenue impact 
• Traditional marketing training in 4P/7P framework 
• Customer insights experience including a VOC toolkit with relevant examples of prior achievements