Product Marketing Manager

In the Product Marketing Manager position, you’ll drive omni-channel marketing strategies to fuel category growth and customer engagement. Partnering closely with Category Captains, sales, and product management teams, you’ll craft compelling product positioning, impactful messaging, and seamless go-to-market execution. Leveraging data-driven insights, creative storytelling, and strategic marketing initiatives, you will enhance product visibility, boost sales performance, and strengthen Direct Supply’s market presence.

What You’ll Do and Impact:

• Develop and execute product positioning and messaging that resonates with target audiences.

• Implement omni-channel go-to-market strategies for product launches, category awareness, and customer conversion.

• Create and manage sales training materials, enablement tools, and marketing assets.

• Manage product presence at tradeshows, showrooms, and product demonstrations.

• Serve as the marketing "face" of the product in testimonials, webinars, blog posts, and presentations.

• Support sales teams in high-profile customer engagements with strategic marketing insights and materials.

• Utilize AI-driven analytics and market research to optimize campaigns and boost customer engagement.

• Collaborate with cross-functional teams, including digital marketing, merchandising, and sales, to drive category success.

Skills Needed:

• Enriches Innovation – Sparks creative ideas and harnesses AI and technology to deliver tangible benefits. Champions diverse thought and boldly challenges conventional norms.
• Ensures a Customer Focus – Keeps our customer needs at the center; tirelessly pushes for AI-first solutions to create customer value and evangelizes Principle #2. Taps into market and customer insights to shape priorities and make decisions.
• Communicates Effectively – Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.
• Applies AI and Technology - Identifies opportunities to boost efficiency and add value using AI and tech. Embraces and applies digital innovations and tech solutions to build business. Eagerly learns and integrates new technologies where they matter most.
• Strong ability to execute multi-channel marketing campaigns, measuring effectiveness and optimizing impact.
• Expertise in AI-driven analytics and marketing automation tools to enhance engagement strategies.

• Deep understanding of customer insights to refine marketing strategies and enhance product positioning.

Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in B2B marketing, product marketing, or brand management.
• Strong expertise in content creation, digital marketing, and brand positioning.
• Experience with marketing automation tools and AI-driven analytics.
• Ability to develop compelling narratives that drive engagement and sales conversion.