Product Marketing Manager

Milwaukee Tool


Throughout our rich history, Milwaukee Tool has led the industry in providing the best professional, heavy duty power tools, hand tools and accessories. With a relentless commitment to delivering new products with disruptive innovation, best-in-class performance, and solutions to enhance end-user productivity, Milwaukee is growing at a rate that is unparalleled in the industry. When it comes to career opportunities, Milwaukee Tool gives you the resources to make the impossible possible and be a part of something big!

Position Details

Product Marketing Manager
Southeast Wisconsin
Brookfield, WI

Under the direction of and reporting to a Group Manager or Director of Product Managment, primary duties are to plan, grow and manage the product category(s) through the administration and coordination of a variety of marketing functions and projects while maintaining a cooperative relationship with internal and external customers.

Duties and Responsibilities:

  • Develop 3 year strategy & plan and initiate marketing and new product development efforts to grow sales and profits in the category(s) of responsibility. 
  • Proactively manage the portfolio of products within the category(s). 
  • Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence. 
  • Assist in the development of the overall departmental product strategy. 
  • Conduct market & user based research to understand the strategic, tactical, and new product development needs within the category(s) 
  • Must be comfortable and knowledgeable working on a commercial & residential jobsite: end user visits, making sales calls with Milwaukee sale & distributor sales force, and field testing. 
  • Lead and interact globally with various cross functional teams and departments to collaborate and deliver objectives on schedule. 
  • Write and submit appropriate documentation to initiate new product efforts. 
  • Provide customer input throughout the new product development process. 
  • Analyze and interpret findings and report to senior management. 
  • Assess and analyze new business or product opportunities and be able to articulate to management your findings and recommendation. 
  • Work collaboratively with Engineering to ensure all new product development is meeting all the required targets and is being delivered on time. 
  • Develop comprehensive commercial plan to support all new product launches with "How we win; training modules, product specific videos & collateral, web campaign, channel or trade specific strategies, as well as a full promotional plan. 
  • Collaborate with brand & channel marketing to develop appropriate programs and promotions to deliver quarterly and annual budget 
  • Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category(s). 
  • Act as the internal and external focal point for the resolution of product issues within the category(s) -- own your category. 
  • Champion and lead various departmental improvement initiatives. 
  • Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues. 
  • Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.

Education and Experience Requirements:

  • Requires a Bachelor's degree in Marketing, Business Administration or related area 
  • A minimum of 5 years experience in Marketing/Sales roles(s). 
  • Position requires accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities. 
  • Willingness to travel 25-30% of the time. 
  • Proficiency in PC skills including MS Office and Internet usage is required.

« Back