Product Marketing Manager


pc/nametag® operates within the Avery® North America division of CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses, and consumers. Here in Verona, WI, we feature the best of both worlds—the culture of a close-knit team, backed by the strength and success of a growing global network. Our employees are our greatest asset, and we make sure they know it. We also received the 2022 Top Workplace Award and special recognition for our commitment to employee appreciation.

Position Details

Product Marketing Manager
Southwest Wisconsin
Verona, WI

We are on the hunt for a data-driven and challenge-hungry product marketing extraordinaire with a knack for go-to-market strategy and an affinity for consumer behavior and insights. Dubbed our Product Marketing Manager, you will be responsible for generating demand within new and existing markets through the creation and distribution of product marketing campaigns.

As the resident authority on product marketing, you will also have in-depth knowledge of our products’ target audience, a strong understanding of our products’ feature sets and the ability to translate technical details into benefits for our buyers.

Surrounded by a team of marketing mavens and product enthusiasts, you will find yourself in good company with endless opportunities to make an impact. A fun-loving group of name tag aficionados, we believe meaningful and memorable connections are fueled by shared experiences.

With an inventive and entrepreneurial mindset, we are committed to bringing new and sustainable products and services to the events industry. If problem-solving, creativity, and continuous improvement are what drives you, then this job is for you! Join our award-winning team today.

The Life of a Product Marketing Manager:

  • Provide market intelligence on buyers, including but not limited to who they are, how they buy and their purchasing criteria
  • Map the competitive landscape and provide competitive insights as it relates to product promotion and placement
  • Identify and test new and adjacent verticals for potential product and service fit
  • Collaborate with product management and marketing team members to position and message new and existing products
  • Have keen insight and knowledge of the buyer's journey, including but not limited to how they research a product, receive information, and make a purchase
  • Establish and manage cross-functional product launch plans and product repositioning plans from start to finish
  • Assess product campaign effectiveness on an ongoing basis, and report back performance
  • Develop internal and external sales tools including but not limited to competitor and/or product battle cards, product and service guides and brochures
  • Translate product collections to online experiences, ensuring consistency between catalog, ecommerce, and digital marketing channels
  • Craft pitches, blog posts and articles as it relates to company’s product and service offering
  • Manage product promotions as it relates to catalog and the web

This Role is for You if You Have:

  • Bachelor’s degree in Marketing, Business, Communications or related field
  • 5+ years of experience in product positioning, market analysis and/or consumer insights
  • Experiencing launching products and services in an e-commerce environment
  • Knowledge of inbound marketing methodologies, search engine optimization, and marketing metrics
  • Working knowledge of a marketing automation platform, HubSpot preferred
  • Experience leveraging web analytics tools such as Google Analytics and Google Trends
  • Exceptional in project management skills
  • Ability to manage multiple projects with tight and competing deadlines
  • Strong analytical skills, with an ability to turn data into action-oriented decisions
  • Excel in written and verbal communications
  • Self-motivated and able to work well both individually and in a highly collaborative environment

What We Offer:

  • Safe working environment with focus on COVID-19 safety protocols and a strongly supported vaccinated workplace
  • Excellent compensation commensurate with experience
  • Comprehensive benefit package including 401K, health, dental, paid holidays and more
  • Technology stack that includes but is not limited to Asana, HubSpot, SEMRush, Analytics 365, Adobe Commerce, Hotjar, Microsoft 365 and more
  • Opportunities for continuing education and professional development
  • A company culture that values individual contribution
  • Soft perks such as a complimentary coffee bar, snacks, catered lunches and company outings

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