Product Marketing Manager


When you join Renaissance®, you join a global leader in pre-K–12 education technology.

Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom. Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide.

Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve.

Position Details

Product Marketing Manager
Twin Cities Metro
Bloomington, MN

The Product Marketing Manager will be responsible for telling the stories that take our products to market, for curating a set of sales enablement assets, and for developing and driving campaign strategies that ensure that products reach revenue goals. The Product Marketing Manager should be a natural storyteller. They should understand the power that narrative has to redefine a category, to highlight where their product is the first, only, biggest, and best, and to convert product features into customer benefits. The Product Marketing Manager will work closely with product management, sales, and the other arms of marketing to ensure that products go to market successfully.

In this role you will:

  • Be a product and market expert 
  • Serve as a champion of our products and customers 
  • Develop messaging that positions our products as important, meaningful, and valuable to our customers and as evidence of our mission and values 
  • Develop messaging using value propositions and value pillars that privilege benefit over feature and that differentiate our products from competitors 
  • Collaborate with other marketing divisions to deliver sales enablement tools and assets that support GTM strategies, including clear positioning, value propositions and pillars, sales decks, demo scripts, product web pages, print & digital collateral, and videos 
  • Work closely with Product Management, Sales, Customer Success, and other stakeholders to develop and execute successful GTM strategies 
  • Drive new and renewal business via national campaigns that tie revenue goals, product strategy, and sales strategy to customer needs and market trends 
  • Partner with other marketing divisions to develop a web, a content, and a social marketing strategy 
  • Respond to regional and local sales needs by effectively partnering with Field Marketing, Sales Enablement, and Customer Success 
  • Drive retention of current customers via effective communication of product updates to existing customers 
  • Work closely with other stakeholders during product life cycle and end of life transitions to drive initiatives, to inform product development and roadmap, and to support customers 
  • Be the voice of the customer 
  • Build and support voice of customer activities that validate messaging, inform and influence roadmap, seed sales 
  • Be an expert on market trends 
  • Be an advocate for marketing and product marketing

The ideal candidate will be:

  • A driver, eager to take initiative 
  • A strategic thinker who can draw the simple from the complex 
  • A natural collaborator who leads others easily 
  • Growth-minded and flexible, excited by change 
  • Digitally savvy

Education & Experience:

  • Degree from an accredited four-year college (advanced degree preferred) and, 
  • Minimum 5 years of experience in product marketing or product management 
  • Experience in education industry preferred 
  • Deep understanding of K-12 market

Bonus points for:

  • Pragmatic or PMA certification preferred but not required 
  • Flexibility navigating a variety of programs and platforms 
  • Virtual meeting software proficiency


  • Medical, dental, vision including Health Savings Accounts 
  • 401 (K) 
  • Tuition & Professional Development Reimbursement 
  • Parental Leave – 20 weeks total, 14 weeks paid 
  • Vacation Time Off 
  • 12 Holidays and 2 Volunteer Days 
  • Commuter benefits 
  • Wellness Incentives

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