Product Marketing Manager

Sonic Foundry

Our mission is to amplify the world's knowledge by empowering organizations to place video at the heart of every class, training, communication, and event.

Position Details

Product Marketing Manager
Southwest Wisconsin
Madison, WI

Join a company that is in high growth mode. This year, Sonic Foundry is launching two new brands and in doing so, redefining the trajectory of the company. Become part of the team that is bringing these innovative new solutions to the market!

We are in search of a creative and pioneering Senior Product Marketer who will develop and own positioning, messaging and go to market strategy for one of our newest SaaS brands, Vidable™. You will be a foundational member of the product marketing team. You will be the key driver in developing and executing go-to-market strategy and competitive differentiation while creating multi-channel campaigns to drive awareness and generate demand. You will help build market share and achieve explosive company growth.


  • Define customer personas, product positioning, competitive differentiation, key market messages, and value propositions
  • Collaborate with product and sales teams to build and manage go-to-market strategy that is informed by research
  • Develop compelling messaging and multi-channel marketing campaigns to raise awareness and generate demand
  • Partner with product management to inform and communicate the product roadmap based on customer insights and market trends
  • Help sales channels exceed plan through the development of compelling product positioning that is supported by sales tools and collateral
  • Interact regularly with customers to develop a complete understanding of customer needs, pain points and to transform them into product evangelists
  • Develop a deep knowledge of competitive offerings and drive ongoing differentiation
  • Evaluate and report on the effectiveness of product marketing programs on an ongoing basis
  • 5+ years of B2B product marketing experience
  • Experience bringing new products to market
  • Knowledgeable in SaaS
  • Demonstrated ability to create customer-facing content and messaging that resonates
  • Solid customer relationship skills enabling development of products that meet market needs
  • Pricing strategy skills
  • Self-starter with ability to prioritize, implement, and champion products
  • Experience working with marketing automation platforms such as HubSpot or Marketo
  • Ability to travel (up to 15%)
  • Bachelor’s degree in a business discipline or equivalent professional experience required
  • Hybrid
  • Flexible work schedule
  • 30 days of PTO per year
  • Summer hours- half day Fridays

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