We are in search of a creative and pioneering Senior Product Marketer who will develop and own positioning, messaging and go to market strategy for one of our newest SaaS brands, Vidable™. You will be a foundational member of the product marketing team. You will be the key driver in developing and executing go-to-market strategy and competitive differentiation while creating multi-channel campaigns to drive awareness and generate demand. You will help build market share and achieve explosive company growth.
Responsibilities:
- Define customer personas, product positioning, competitive differentiation, key market messages, and value propositions
- Collaborate with product and sales teams to build and manage go-to-market strategy that is informed by research
- Develop compelling messaging and multi-channel marketing campaigns to raise awareness and generate demand
- Partner with product management to inform and communicate the product roadmap based on customer insights and market trends
- Help sales channels exceed plan through the development of compelling product positioning that is supported by sales tools and collateral
- Interact regularly with customers to develop a complete understanding of customer needs, pain points and to transform them into product evangelists
- Develop a deep knowledge of competitive offerings and drive ongoing differentiation
- Evaluate and report on the effectiveness of product marketing programs on an ongoing basis