Product Marketing Manager

Standard Process

For more than 90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.

Position Details

Product Marketing Manager
Southwest Wisconsin
Palmyra, WI

Position Overview:

Under the direction of the Director of Marketing, the Product Marketing Manager will be responsible for managing all internal and external marketing activities for their assigned product categories, in order to develop and implement the most profitable plans to position and promote our products. This position is the hub between marketing, product innovation, commercial analytics and sales.


  • Develop and implement the launch strategies and campaign plans for new products in their assigned product categories to drive demand 
  • Co-Lead the Core Team of the end-to-end process to guide new products through their gate reviews 
  • Collaborate with Sales and Channel Marketing to determine the Channel and Segment Plan, and the Item Plan for new products 
  • Partner with Content, Marketing Communications and Creative to implement launch strategies 
  • Communicate the value proposition of the products to Sales and develop sales tools that support the selling of your products 
  • Manage and coach direct reports, Product Marketing Coordinator 
  • Follow and study market trends to position and differentiate your products 
  • Develop and test new product names and messaging with customers and consumers 
  • Evaluate the effectiveness of product launches using established KPIs and feedback from Sales and customers


  • Bachelor’s Degree in Business Administration, Marketing, Communications or related field experience
  • MBA preferred


  • 10-15 years of experience as a Product Marketing Manager or Brand Manager 
  • Experience in the commercialization of new products 
  • Experience managing people 
  • Experience in the health and wellness, supplement, or pharmaceutical industry

Specialized Knowledge and Skills:

  • Knowledge of product marketing tactics (e.g. integrated marketing campaigns) 
  • Knowledge of digital & social media, advertising and brand management 
  • Knowledge of sales analytics

Necessary Competencies:

  • Business Acumen/Knowledge 
  • Collaboration/Consulting 
  • Creativity/Innovation 
  • Analytical/Detail-Oriented 
  • Management/Managing Others 
  • Project Management 
  • Strategic Thinking 
  • Trust/Respect

Benefits Package:

Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:

Competitive salary and annual incentive program

Comprehensive health care and flexible benefit plan, including pet insurance

Company-matched 401(k) plan

Profit sharing plan

On-site childcare with highly accredited curriculum

Platinum WELCOA award-winning wellness program, including:

  • On-site 24x7 fitness center
  • Whole food court
  • On-site chiropractic care
  • On-site massage therapist
  • Personal trainer
  • Daily fitness classes
  • On-site life coach
  • $450 monthly Standard Process supplement allowance
  • Annual wellness incentives

Paid vacation and holiday time

Educational assistance

Company hosted outings and events

Strong community involvement

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