Product Marketing Manager

Vortex Optics

Vortex Optics is one of the leading sports optics manufacturers. We produce a complete line of meticulously designed rifle scopes, prism scopes, binoculars, spotting scopes, range finders, and other optical accessories.

We are laser focused on serving YOU—our customers and retailers—and helping you succeed in the field and on the sales floor. We focus on serving you with exceptional products, a second to none VIP warranty, and WOW service that exceeds your expectations every day.

Position Details

Product Marketing Manager
Southwest Wisconsin
Barneveld, WI

Every Vortex product that leaves our door is covered by our Very Important Promise (VIP) Warranty. The Vortex VIP Warranty simply means, if you ever have a concern, issue or want to order a Vortex product, you will be met with a customer experience that will exceed all expectations! Our promise is unlimited, unconditional and lasts a lifetime. Whether your Vortex role is in Sales, Customer Service, IT, Marketing, Finance, NPD or Operations, every day starts with supporting that promise and PUTTING THE CUSTOMER FIRST!

Vortex Optics is looking for a creative, ambitious and well-rounded individual to support the development of our growing Optics division. As a Product Marketing Manager, you’ll partner with a diverse, cross-functional team spanning from Creative Design, Sales, New Product Development, Engineering and Supply Chain to drive the development and execution of the long-term brand strategy, product positioning, and profitability of Vortex’s Optics lines. The ideal candidate will leverage their creative and entrepreneurial nature with strong organizational and project management skills to help our customer focused organization develop the most advanced, highest quality and most exciting Optics equipment in the industry.

What You’ll Be Doing:

  • Work with key stakeholders to define a brand vision for the Optics division 
  • Support the creation and execution of product roadmaps, assessing priorities and trade-offs between customer experience, time-to-market, and operational support load 
  • Assist in all elements of the product lifecycle from strategic planning through customer satisfaction 
  • Drive efficiency by ensuring on-time execution of key divisional initiatives 
  • Establish appropriate marketing pricing for products, driven by meeting product costing expectations 
  • Ensure clarity of product decision making and accountability for performance throughout all cross-functional teams involved in the execution of the Optics product roadmaps 
  • Plan for and utilize market research to affect key product and marketing plans, including but not limited to, competitive position, purchase drivers, pricing, industry trends and technologies 
  • Define product positioning and messaging that communicate the value, benefits and unique selling points 
  • Maintain strong product knowledge across all products in the Optics segment 
  • Collaborate with Creative Design to provide sales with effective selling tools such as product specifications, benefits and features, competitive comparisons and consumer insights 
  • Drive product launch strategies through coordination of cross-functional support and collaboration, including packaging, sku rationalization, point of purchase materials, promotions, and more


  • Bachelor’s degree or equivalent level of experience 
  • Minimum 2 years of product marketing experience 
  • Ability to achieve results while managing multiple projects and priorities in a fast-paced, dynamic environment; strong bias for action 
  • Demonstrated ability to assess business value, time-to-market, and other trade-offs using data, when possible, to prioritize initiatives 
  • Comprehensive knowledge of product management best practices 
  • Experience using data and metrics to test theories, confirm assumptions and measure success 
  • Experience leading projects from ideation through execution 
  • Experience with different methods of market research and data analysis 
  • Excellent teaming, influencing, and interpersonal skills 
  • Continuous improvement mindset 
  • Possess a high degree of initiative and motivation; a willingness to help fellow Vortex departments and customers 
  • Strong technical aptitude with web-based productivity tools and intermediate to advanced proficiency of the Microsoft Office Suite

Preferred Experience and Skills:

  • SAP experience 
  • Financial analysis experience

When you join Team Vortex, you’ll enjoy:

  • Great health, dental and vision insurance 
  • Paid time off (PTO) and holidays 
  • 401(k), life insurance and short- and long-term disability 
  • Various onsite amenities including a fitness center, a nature preserve with walking trails and dog friendly work areas 
  • Neighboring daycare facility 
  • Casual and flexible work environment 
  • Employee discounts on industry leading products 
  • Many more excellent benefits and employee perks

What’s it like to join Team Vortex?

From the production floor to the repair room, from consumer sales to new product development, we’re a growing team of makers and doers, working together to give our customers an experience they’ll never forget. Our employees thrive in situations that require demonstrating our core values:

  • Customer is King 
  • Willingness to Shovel Snow 
  • Long-Term Thinking 
  • Family Appreciation 
  • Innovation

Must already be authorized to work in the United States on a full-time basis for any employer.

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