Product Marketing Specialist

PRIMARY PURPOSE:

The Product Marketing Specialist will create and implement marketing programs and messaging to drive awareness and adoption of a variety of credit union products and services in multiple channels. This person will represent the Wings marketing department as a mentor and expert in product marketing on cross-functional teams/projects, and will have decision-making authority on creative direction and content related to their assigned products. Acts as an advocate for all aspects of assigned products including internal positioning messaging, external promotions, product research, event marketing, related forms and applications, and reporting on success metrics. Acts as a liaison to front line operations to assist in creating positive member experiences relative to stated products. Must be able to work independently or with little to no direction and be comfortable making decisions on creative direction and content.

ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.

• With all projects, the individual will maintain focus on the credit union’s objectives and strategic priorities as well as department goals and needs of Wings’ target audiences. 
• Plan and implement product marketing promotions to drive awareness and adoption of Wings’ products and services. 
• Create and manage product marketing strategies and plans. 
• Leverages data and analytics to drive plans and decisions while also establishing and reporting on success metrics. 
• Works with internal stakeholders across business units to communicate and develop marketing programs for assigned products. 
• Create and integrate product marketing content in all channels, including traditional and digital. 
• Develops and implements workshops/educational events/trade shows for assigned products 
• Represents Wings at events above; including occasional nights and weekends. 
• Leverages data and research to produce effective marketing messaging and promotions for credit union products across channels – internally and externally – in alignment with Wings strategies and target audience. 
• Research, recommend and implement product marketing enhancements that align with Wings strategies and target audiences. 
• Provides ongoing reports on competitor products/promotions 
• Reports on and analyzes promotional activity and results to share with management 
• Identifies/researches/recommends product enhancements and efficiencies that align with Wings strategies and target audience for management consideration 
• Develops and implements all aspects of communication on assigned products – applications, brochures, letters, forms, notifications, and disclosures to ensure they adhere to Wings brand standards and strike a balance between operational needs and positive member experiences 
• Ensure that all marketing materials comply with regulatory policies and are produced in accordance with established credit union policies and procedures 
• Manage the timeliness, cost-effectiveness and quality of third-party vendors used to fulfill marketing department and organizational lending goals 
• Prepare reports and proposals for use by credit union management

STANDARDS OF PERFORMANCE:

• Complies with Bank Secrecy Act/Anti-Money Laundering/CIP (U.S. Patriot Act) procedures and policies. 
• Provides members with courteous, friendly service, which exceeds their expectations while processing transactions promptly, efficiently and accurately. 
• Follows Wings Financial CU’s “Standards of Professionalism” to represent the credit union to members in a professional manner through written and verbal communications, attitude, business attire, work area, and thorough knowledge of our products and services. 
• Meets individual quality service goals as identified in your performance action plan. 
• Be an effective team member through cooperation, flexibility, dependability, attendance, lack of tardiness and participation at meetings and training. 
• Accurately applies technical job knowledge and skills to complete all work in a timely manner in accordance with policies, procedures and regulatory requirements while managing varying degrees of work.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

EDUCATION and EXPERIENCE:

Four year college degree, preferably in marketing, public relations or related field preferred; financial institution background and 3-5 years employment required – preferably in marketing or related field.

• Good organizational skills; ability to handle multiple tasks concurrently. 
• Superior verbal skills; Superior writing ability (excellent spelling, grammar, and punctuation). 
• Strong analytical skills; the ability to analyze product information and develop actionable plans from the information as well as reporting on success metrics. 
• Familiarity with Windows and other current operating systems such as Android or Apple, proficiency in several or more of the following: Microsoft Word, Excel, Outlook, Access, PowerPoint, Adobe, Internet browsing software.

PHYSICAL DEMANDS / WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to walk and sit. The employee is occasionally required to stand; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently or occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, ability to adjust focus. The noise level in the work environment is usually quiet.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.