Product PR & Communications Manager


Based in Brillion, Wis., AriensCo is a privately-owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. Established in 1933, the company manufactures outdoor power equipment under the Ariens®, Gravely®, Countax® and Westwood® brands.

Position Details

Product PR & Communications Manager
Northeast Wisconsin
Brillion, WI

Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.

AriensCo is seeking an enthusiastic Product PR & Communications Manager to lead and build our external multi-brand product public/media relations. You will promote a positive public image and control the dissemination of product information on our company’s behalf. This position is located in Brillion, WI.

The Day to Day...

  • Scan for product PR/media opportunities in local, regional and national media (including trade publications, podcasts, web/digital and print)
  • Foster relationships and pitch product news to stable of industry reporters/media contacts
  • Develop and implement multi-brand product PR/media relations editorial calendar that aligns with industry/trades editorial calendars
  • Manage dealer and supplier communications as they relate to products (email, social media, extranet, newsletters, etc.)
  • Draft content (e.g. press releases), in AP style, for mass media and/or company website
  • Liaise with media contacts and handle requests for interviews, statements, etc.
  • Develop effective communication strategies
  • Work closely with team members to promote PR/media and Influencer efforts in social media,website, content marketing and internal/corporate channels
  • Manage multi-brand influencer/ambassador programs
  • Manage product giveaways/lending contracts/agreements with media contacts and influencers
  • Maintain relationships with vendors responsible for digital and print publications as they relate to PR/media
  • Attend tradeshows as the primary media contact; assist Marketing & Communications team, including social media content assistance
  • Assist in communication of strategies or messages to senior leadership
  • BS/BA in public relations, communications or relevant field]
  • 3-5 years of experience in PR/media relations including strategy development and writing
  • Experience in using a digital clipping service and reporting performance
  • Management of PR agency relationships and budget
  • Experience in web updating and producing content
  • Working knowledge of MS Office; photo and video-editing software is an asset
  • Excellent communication (oral and written) and presentation skills
  • Outstanding organizational and planning abilities
  • High level of initiative
  • 25% travel (attendance of tradeshows to meet with industry media contacts and ongoing dealer visits to create additional content)
  • Medical, Dental, Vision Insurance effective first day of employment 
  • Onsite health clinic with Bellin Health Life Insurance 
  • 401(k) and profit-sharing plans 
  • Bonus Programs 
  • Accident and Critical Illness Insurance 
  • Paid vacation, holidays and leave programs 
  • Flexible spending account (FSA) plan 
  • Voluntary wellness programs 
  • Employee Product discount program 
  • Employee Assistance Program 
  • Gym discount membership program 
  • Tuition Reimbursement 
  • Ongoing development through the Ariens Academy 
  • Daycare 

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