Product PR & Communications Manager

Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.

AriensCo is seeking an enthusiastic Product PR & Communications Manager to lead and build our external multi-brand product public/media relations. You will promote a positive public image and control the dissemination of product information on our company’s behalf. This position is located in Brillion, WI.

The Day to Day...

• Scan for product PR/media opportunities in local, regional and national media (including trade publications, podcasts, web/digital and print)
• Foster relationships and pitch product news to stable of industry reporters/media contacts
• Develop and implement multi-brand product PR/media relations editorial calendar that aligns with industry/trades editorial calendars
• Manage dealer and supplier communications as they relate to products (email, social media, extranet, newsletters, etc.)
• Draft content (e.g. press releases), in AP style, for mass media and/or company website
• Liaise with media contacts and handle requests for interviews, statements, etc.
• Develop effective communication strategies
• Work closely with team members to promote PR/media and Influencer efforts in social media,website, content marketing and internal/corporate channels
• Manage multi-brand influencer/ambassador programs
• Manage product giveaways/lending contracts/agreements with media contacts and influencers
• Maintain relationships with vendors responsible for digital and print publications as they relate to PR/media
• Attend tradeshows as the primary media contact; assist Marketing & Communications team, including social media content assistance
• Assist in communication of strategies or messages to senior leadership

• BS/BA in public relations, communications or relevant field]
• 3-5 years of experience in PR/media relations including strategy development and writing
• Experience in using a digital clipping service and reporting performance
• Management of PR agency relationships and budget
• Experience in web updating and producing content
• Working knowledge of MS Office; photo and video-editing software is an asset
• Excellent communication (oral and written) and presentation skills
• Outstanding organizational and planning abilities
• High level of initiative
• 25% travel (attendance of tradeshows to meet with industry media contacts and ongoing dealer visits to create additional content)

• Medical, Dental, Vision Insurance effective first day of employment 
• Onsite health clinic with Bellin Health Life Insurance 
• 401(k) and profit-sharing plans 
• Bonus Programs 
• Accident and Critical Illness Insurance 
• Paid vacation, holidays and leave programs 
• Flexible spending account (FSA) plan 
• Voluntary wellness programs 
• Employee Product discount program 
• Employee Assistance Program 
• Gym discount membership program 
• Tuition Reimbursement 
• Ongoing development through the Ariens Academy 
• Daycare