Digital Marketing Manager - Partner Events

Delta Defense, LLC

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Care for the USCCA. The USCCA helps responsible Americans avoid danger, save lives and keep their families safe. We're one of the fastest-growing companies in America and a favorite workplace in SE Wisconsin.

Why YOU should Work at Delta Defense!

  • We are a fun, fast-paced, and rewarding place to work and grow! 
  • Nationally recognized in 2023 as a Newsweek Top 100 America’s Most Loved Workplace. 
  • Top Workplaces USA award in 2022! 
  • Named on Inc. 5000 “Fastest Growing Private Companies” list 12 years in a row! 
  • Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row! 
  • Milwaukee Business Journal “Best Place to Work” award 6 years in a row! 

We are a fun, fast-paced and rewarding place to work and grow!

Position Details

Digital Marketing Manager - Partner Events
Southeast Wisconsin
West Bend, WI

Position Summary: The Digital Marketing Manager - Partner Events excels in utilizing both digital and traditional marketing channels to enhance the promotion and attendance of in-person training classes and educational events across our national business partner network.

This pivotal role collaborates with Sales, Training, Marketing, Operations, and IT teams to ensure marketing campaigns successfully achieve lead and sales targets while supporting field team requirements.

Responsibilities include overseeing new curriculum integrations, executing event marketing strategies across multiple channels including PPC, web, email, and social media, and maintaining strong relationships with all stakeholders.

This role requires a collaborative and open mindset to manage and grow programs effectively, ensuring that internal stakeholders, external industry partners, and consumers all derive value from the course materials provided.

Essential Duties and Responsibilities:

Performance Measurement:

  • Establish and monitor Key Performance Indicators (KPIs) to ensure all sales and marketing initiatives exceed targets. Adjust the product and marketing strategies as necessary to optimize performance. 

Relationship Management:

  • Develop strong partnerships with the Outside Sales team and the Official Partner network to enhance business outcomes. 
  • Build and maintain long-term relationships with cross-functional teams and external business partners to ensure streamlined program execution and scalability. 

Strategic Collaboration:

  • Work closely with the Education & Training Group and Sales team to continuously improve and support the event curriculum. 
  • Collaborate with the Member Experience team to support and evolve national community events campaigns, ensuring high member retention and satisfaction. 
  • Engage with Data Analytics, IT, and other departments to create targeted audience segments and ensure effective campaign delivery through robust data analysis and IT alignment. 

Event and Content Management:

  • Oversee the management of standing meetings, conduct after-action reviews, and lead product marketing efforts to enhance the effectiveness of training product sales through event marketing. 
  • Support the creation, automation, and distribution of marketing content and assets, ensuring alignment with brand standards and compliance across all channels. 

Budget and Resource Management:

  • Manage program budgets and monitor expenditures to ensure activities remain within financial scope. 
  • Handle a high volume of semi-automated projects and campaigns efficiently, maintaining quality assurance throughout all processes. 

Industry Knowledge and Compliance:

  • Stay updated on event marketing trends and best practices within the B2B and B2C sectors, particularly related to outdoor/sporting goods retailers, shooting ranges, and other relevant channels. 
  • Ensure all marketing activities comply with industry standards and company policies. 

General Duties:

  • Perform additional responsibilities as assigned to support the overarching goals of the marketing department.


  • Bachelor’s degree in Marketing or a related field, or equivalent professional experience.


  • A minimum of 5 years of progressive experience in digital marketing is required. 
  • Experience in both B2B and B2C marketing, particularly within the firearm or self defense industry, is highly desirable but not mandatory. 
  • Professional experience facilitating events with a promotional event management platform such as Swoogo, Eventbrite, Fever, or other similar software is highly desirable. 

Technical Skills:

  • Must have proficiency in Google Suite, project management software, and Email/SMS delivery platforms. 
  • Familiarity with Braze, Salesforce, Retool, Google Analytics, Tableau, Adobe Creative Cloud, BrandMuscle, Google Ads, Meta Ads Manager, EventBrite, and ClickUp is beneficial but not essential. 

Professional Skills:

  • Strong analytical and problem-solving abilities, with a proven track record of making data-driven recommendations. 
  • Excellent time management and organizational skills, with the capacity to handle deadline-driven projects effectively. 
  • Exceptional interpersonal and communication skills, capable of developing relationships and collaborating with a diverse range of team members across creative, analytical, technical, customer service, finance, operations, and more. 

Personal Attributes:

  • Self-motivated with high standards and the ability to work independently as well as part of a cross-functional team. 
  • Must be comfortable with change and show a willingness to grow with the company and adapt within the role. 
  • Ability to influence consumer behavior, clearly identify calls to action, and effectively direct traffic to sales conversion channels throughout the consumer journey. 
  • Demonstrates the Core Values of Delta Defense, LLC. 

Location and Travel:

  • Preferential treatment will be given to candidates who live within a commutable distance to our headquarters in West Bend, Wisconsin with a hybrid approach to both remote work and in-office work 2-3 days per week. 
  • Domestic travel required for 1-2 mid to large scale trade shows or company summits annually. Event duties may include work outside of traditional office hours. This individual will NOT be on-site for all events, but may attend pilot events locally as needed.

Benefits information can be reviewed at:

Anticipated application close date: July 8, 2024

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