Position Summary: The Digital Marketing Manager - Partner Events excels in utilizing both digital and traditional marketing channels to enhance the promotion and attendance of in-person training classes and educational events across our national business partner network.
This pivotal role collaborates with Sales, Training, Marketing, Operations, and IT teams to ensure marketing campaigns successfully achieve lead and sales targets while supporting field team requirements.
Responsibilities include overseeing new curriculum integrations, executing event marketing strategies across multiple channels including PPC, web, email, and social media, and maintaining strong relationships with all stakeholders.
This role requires a collaborative and open mindset to manage and grow programs effectively, ensuring that internal stakeholders, external industry partners, and consumers all derive value from the course materials provided.