Programmatic Media Buyer


Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform individuals and that we always have each other’s backs. We have the privilege to serve within our communities, donating thousands of hours of our time in pro-bono work for organizations making meaningful change. Camaraderie is real (as is the Beer Fairy). And together we generate great work, good karma and a pretty nice chunk of bonus money for everyone at the end of a good year. Come learn and grow with us.

Position Details

Programmatic Media Buyer
Southwest Wisconsin
Madison, WI

The Media Buyer is responsible for execution and management of programmatic digital media buys within Hiebing’s DSPs. This person is a steward of our clients’ media dollars, providing expert oversight and hands-on management to drive results.

The Media Buyer collaborates with a cross-functional planning team to interpret real-time performance insights, determine winning creative/target/bid strategies, and optimize campaigns by using data, target knowledge and creative solutions. This role is also responsible for building media proposals, providing analytical reports and helping lead ongoing improvement of our DSP partner relationships.

  • Evaluate audience, inventory and technology partners associated with DSP buys, owning the buying process and platform relationships 
  • Work with Media Planners on audience opportunities, buy specs, marketplace availability and auction set values 
  • Negotiate and secure PG and PMP deals across multiple client categories 
  • Execute and manage digital media campaigns on behalf of clients, including campaign set-up, billing/invoicing and QA 
  • Own the daily maintenance and optimization of digital media campaigns to successfully deliver against established KPIs 
  • Analyze data regularly and compile cadenced reports with performance insights that drive actionable, strategic campaign shifts 
  • Educate media planning team on new opportunities, helping navigate clients into new territories with strategic buying ideas
  • Two – four years of programmatic media buying experience, with preference given to agency background 
  • Proficiency with programmatic buying tools, including DSPs and bid management platforms. DMP specific experience a plus 
  • Working understanding of third-party ad servers and holistic knowledge of digital tracking Strong knowledge of the digital media programmatic marketplace (opportunities, rates, partners) as it relates to display, native, audio, video (CTV, native, pre-roll). Digital OOH a plus 
  • Understanding of rich media and dynamic creative capabilities and how use of unique assets will impact buy delivery, cost and performance 
  • Ability to project manage technical requests/issues with Digital Media Operations Specialist (tagging and trafficking contact) and external vendors 
  • Strong mathematic and analytical skills, with proven track record of leading campaign optimizations and improvements 
  • Team player approach with desire to collaborate on target-centric goals, including use of strong interpersonal communication 
  • Ability to work in the United States without sponsorship

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