Public Health Communications Manager


Founded in 1986, KW2 is a full-service marketing and digital agency located in Madison, WI. Working together, we’ve helped organizations all over Wisconsin—including big ones like Berkshire Hathaway, Lands’ End, Schwinn and both the University of and State of Wisconsin—to uncover and convey their own intangible value. Our work with public health clients includes the Department of Health Services, Children and Families, Tobacco Prevention, HIV Awareness, Underage Drinking and many others.

No silos, no egos. Just clients and strategists, makers and managers working side-by-side to help make our world a little healthier. Find out more at

Position Details

Public Health Communications Manager
Southwest Wisconsin
Madison, WI

KW2 is nationally known as public health communications experts. The Public Health Communications Manager position is a day-to-day contact for public health clients, and is ultimately responsible for contributing results-driven solutions in public health communications. Candidate must prove strong public health marketing and digital marketing experience, a desire to grow current and future clients, outstanding client service, and excellent problem-solving skills.

We’re looking for someone who thrives in a fast-paced environment, has strong communication and organizational skills, succeeds with data to drive marketing and a passion for public health. You must have 3-5 years of experience in public health marketing. Positivity is a must.

Responsibilities include:

  • Serve as the primary day-to-day client contact keeping public health clients informed of overall account status
  • Must have great customer service skills
  • Manage a portfolio of public health accounts, and maintain responsibility for estimating, budgeting, and profitability
  • Develop, foster, and manage public healthclient relationships; resolve issues effectively and proactively
  • Lead on all client-related presentations and meetings; effectively present, sell, and defend all agency work and proposals to clients
  • Write creative briefs, client proposals, and assists with brand, marketing, media, and PR planning
  • Implement innovative strategies and bring new ideas to help drive their client’s goals
  • Lead kickoffs and collaboration with creative and digital staff on insights, strategy, objectives, etc.
  • Ensure all work is on brand, on strategy, and relevant to the audience
  • Supervise Account Coordinators
  • 3+ years previous experience in a similar role with proven depth and experience in public health marketing
  • Successful experience with perception change and behavior change comunications and practices
  • Bachelor’s degree (marketing/communications strongly preferred) 
  • Well-versed and established in a variety of marketing channels; has acquired and developed a practical understanding of the tools in the marketplace
  • Excellent time management and organization skills
  • Experience with analytic tools on platforms such as Google, Facebook, MailChimp, etc.
  • Excellence in both written and oral communication skills, as well as the ability to help foster and cultivate a positive team atmosphere
  • Business development experience and ability to build long-term, productive client relationships preferred

Salary based on experience. Benefits include medical, dental, 401(k). Vibrant near east Madison location walkable and bike-able to many hot spots in Madison.

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