Public Relations Account Executive

The Creative Company, Inc.

The Creative Company is an award-winning public relations, marketing, and web development firm. Our mission is to increase awareness, change the world around us for the better and help non-profits and companies connect with core customers and clients.

We provide our clients with counsel and program development across the spectrum of marketing, public relations, reputation and crisis management, online/digital strategy, advertising, and other communications services.

Clients often engage The Creative Company when the stakes are high: during a brand launch, change in marketing roles, competitive threat, or any period of fundamental change or transition. Clients come to us needing communications campaigns built on knowledge, research, and industry insights. Most of all, clients come to us for our proven ability to communicate effectively and our focus on data-driven results and work that inspires people to act.

Position Details

Public Relations Account Executive
Southwest Wisconsin
Madison, WI

The Creative Company is a public relations and marketing agency in downtown Madison, Wisconsin. We help companies and non-profit organizations when they are building, growing, or changing. What you'll find at the agency, is essentially what you'll find in a marketing department, a team of highly motivated and talented communications professionals who work well together to get results for clients. We represent multiple disciplines from web design and development to art direction and PR. We're moving into a new building in May of 2021 which will also include an in-house video, podcasting, and photography studio. Creative Company team members will also have access to the exercise room, a rooftop garden, and more all close to the Kohl Center and downtown Madison.

Responsibilities in this role include:

  • Being the day-to-day PR project lead with internal team members, clients, and other agency partners
  • Writing and executing public relations and advocacy plans for clients
  • Project management/workflow system data entry and reporting
  • Monitoring and evaluation of client and/or competitor media landscape including issues monitoring, support the development of earned media reports
  • Contributes to the development and presentation of new business programs for potential and existing clients.
  • Providing media training for clients
  • Organizing and leading webinars on public relations and advocacy issues
  • Managing multiple projects supporting others on the team such as copywriting for websites and digital advertising copy
  • Writing and production of mini-documentaries, a significant milestone video, and short videos for social media and websites
  • Creating social media, blog content, and e-mail marketing content. Making email campaigns, monitoring results, and growing results from those campaigns


  • Demonstrated ability to make news happen for clients
  • 4 or more years as a public relations practitioner, reporter, or news producer
  • Ability to write clear, concise copy that moves people to action
  • Demonstrated ability to manage a budget
  • Willingness to experiment with new tactics, measure, learn and improve, quickly
  • Ability to develop and implement strategic plans in a multiple-priority environment
  • Capacity to remain calm, thoroughly evaluate situations, and create response plans under pressure
  • A dynamic personality, with the skill to evoke excitement and enthusiasm in others, is essential
  • Crisis PR training helpful but not required
  • An understanding of the PRSA Code of Ethics

Salary is dependent upon experience.

Benefits include health insurance, paid vacation, and paid holidays. 

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