Public Relations Account Strategist


Short story—Element is a gathering of creative individuals who deliver strategic thinking, interactive capabilities, sales conversion expertise, and maximum ROI for our clients. And, we have a good time doing it.

Longer version—A full-service ad agency, Element offers everything from soup to nuts (in less technical terms, interactive to broadcast to print). Our team’s experience and insight allows us to handle business-to-business, business-to-consumer, local, and national accounts. Practically everyone here is cross-trained in all areas of marketing expertise: designers know branding, account executives can creatively concept, our copywriter understands search engine optimization.

Within Element, we appreciate the opportunity to do what we do in a casual atmosphere. So, fire up the patio grill, challenge our ping-pong champ, and enjoy a refreshing craft beer on tap. With locations in De Pere and Neenah, Element associates appreciate Northeast Wisconsin’s strong, diversified economy and its dedication to quality and hard work. We take advantage of the outdoor recreational opportunities, culture, and safety. Oh, and that legendary football team.

Position Details

Public Relations Account Strategist
Northeast Wisconsin
De Pere or Neenah, WI

The public relations account strategist is responsible for the overall strategy and tactical execution for assigned clients. You’ll be expected to become fully familiar with products, markets, and media in which assigned clients to operate in order to efficiently, effectively deal with clients’ public relations needs.

If you’re a communications professional who loves connecting with people and promoting big ideas while working in a fast-paced environment – keep reading.

  • Prepare public relations plans and strategies based on client goals and objectives. 
  • Research and maintain client media contact lists. 
  • Perform ongoing media relations activities to maximize earned media opportunities for clients. 
  • Coordinate media interviews for assigned clients and provide media training as necessary. 
  • Write a wide-range of PR copy including press releases, media alerts, story pitches, and client talking points. 
  • Read industry news and trends for assigned clients and use this information to create new PR opportunities. 
  • Prepare projects briefs and work with agency content writers to produce PR articles and with the creative department to produce art and photography to support the story. 
  • Work with the social media team to maximize PR opportunities for assigned clients. 
  • Prepare client meeting agendas, project status reports, and quarterly analysis reports. 
  • Regularly brief the account team on the status of PR project activities. 
  • Plan special events such as grand openings, anniversary celebrations, and product launches. 
  • Represent the agency at industry functions and promotes the agency at every opportunity.
  • Client relations experience is required. 
  • Media relations experience is required. 
  • Experience with CisionPoint is a plus. 
  • Excellent verbal, written, and presentation skills. 
  • Proficient knowledge of public relations practices, tactics, and strategies. 
  • Be highly organized and capable of working in a deadline-driven environment.

At Element, your contribution matters. You’ll be surrounded by supportive colleagues who will help you grow and overcome challenges so that you can reach your full potential. And you’ll be working with a trustworthy leadership team who focuses on employee development and success with unlimited growth opportunities.

Plus, we also offer these great benefits:

  • Company events and outings (anything from ziplining to live music!)
  • Anniversary bonuses 
  • Flexible office hours 
  • Summer Fridays 
  • Paid holidays and vacations 
  • Education reimbursement 
  • Health and wellness support and rewards 
  • Health, dental and vision insurance 
  • Retirement plan with company match 
  • Short-term and long-term disability insurance 
  • $25,000 life insurance policy 

Salary will be tailored to the candidate based upon their experience and capabilities.

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