Public Relations & Content Lead

SCOPE OF ROLE:

The Public Relations & Content Lead will oversee cross-functional PR, earned media, and content writing strategies to build awareness of Regal Rexnord’s capabilities in key industries. This role will collaborate with the marketing management team to drive leads down the funnel with metric-driven, solutions-focused, industry content.

This role also supports the creation and execution of both internal and external executive communication and will work with leadership across the organization to achieve a holistic approach to communication.

MAJOR RESPONSIBILITIES:

• Lead content team in the planning, creation, and deployment of industry marketing content with the intent of generating awareness and interest in Regal Rexnord industry solutions, resulting in MQLs. Lead the creation of content to nurture leads and drive down the funnel to SQLs
• Deploy a cross-functional approach to content strategy by collaborating across Business Units and Segments to achieve integrated marketing goals and promote the total Regal Rexnord solutions offering
• Support marketing teams in executing a comprehensive PR and paid media plan, working across Business Units and Segments to achieve a holistic GTM approach
• Coordinate PR tactics with US and Europe-based agency partners
• Lead PR and media relations strategies at Tier 1 tradeshows and support Tier 2 tradeshows as determined by business goals. Provide PR and corporate communications support as needed
• Work with the market intelligence team to identify leading market opportunities and adapt content plan accordingly, understanding industry trends and competitive activity
• Coordinate IPS Segment communications, including the monthly Commercial team newsletter
• Support Segment communications leaders to create a cohesive internal communication plan linked to the Executive Leadership Team global strategy
• Perform other duties as assigned

MINIMUM QUALIFICATIONS:

• A bachelor’s degree in public relations, communication, or marketing
• 5-7 years of experience in public relations and internal/external communications at a B2B agency or organization
• Knowledge of best practices and trends in content strategy, marketing communications, digital and social comms, public relations, and media relations, including experience communicating effectively across paid, earned, shared, and owned channels
• Exceptional writing and content editing background, with strong attention to detail
• Experience writing for technical audiences including engineers and SMEs
• Ability to understand current industry trends and apply key learnings to content strategy
• Ability to collaborate with and communicate across all leadership levels of the organization
• Ability to successfully manage multiple projects simultaneously while adhering to deadlines and campaign goals
• Self-starter with a strong desire to learn and contribute
• Strong prioritization, organization, and project management skills
• Ability to travel domestically up to 20%

Experience and Skills Desired:

• Experience developing and deploying B2B marketing content and PR tactics
• Experience with SEO and SEM tactics
• Experience using AI platforms to increase efficiency and productivity

Core Competencies:

• Customer Focus – Builds strong customer relationships and delivering customer-centric solutions
• Business Insight – Applies knowledge of business and the marketplace to advance the organization’s goals
• Communicates Effectively – Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Instills Trust – Gains the confidence and trust of others through honesty, integrity, and authenticity
• Self-Development – Actively seeks new ways to grow and be challenged using both formal and informal development channels

Candidates must be eligible to work in the United States without requiring company sponsorship to obtain or keep U.S. work authorization.

Benefits:

• Medical, Dental, Vision and Prescription Drug Coverage
• Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
• Paid Time Off and Holidays
• 401k Retirement Plan with Matching Employer Contributions
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Paid Leaves
• Tuition Assistance