Public Relations Coordinator/Content Creator

Cherry Optical Lab

Cherry Optical Lab is an Independent wholesale laboratory with a team of 300+ employees, 24-hour production Monday through Friday and an on-site anti-reflective coating facility.

As an Independently-owned optical laboratory, we give eye care professionals the autonomy to choose the lens brands, materials, styles and coatings that best fit the individual needs of patients. Through our proximity to and part-ownership of a local lens distribution warehouse, Cherry maintains the largest and most diverse lens inventory in the world.

Cherry Optical Lab has been named Varilux Laboratory of the Year four times – (2010, 2012, 2015 & 2016) – by consistently leading with innovation. We’ve worked hard to stay at the front of a changing technological landscape. From being one of the first to produce and distribute superior Trivex & Tribrid lens material to now being 100% digital, 100% milling and the only laboratory to offer a Truly Unlimited Warranty Policy; we have clearly staked our claim as a market leader.

There may be larger optical labs, but the technology and capability at Cherry ensure no one is better than us.

https://cherryopticallab.com/

Position Details

Public Relations Coordinator/Content Creator
Job
Full-time
Office/WFH
100% remote
4/24/2025
Northeast Wisconsin
Green Bay, WI

We are an independent optical lab obsessed with making two things: the world’s best lenses and the world’s happiest humans (our employees, our customers and their customers). Our focus on Happy People goes beyond our customers and the Customer Experience team is no exception.

A Public Relations Coordinator/Content Creator at Cherry Optical Lab will play a pivotal part in shaping our brand’s image, crafting compelling narratives, and executing strategic public relations initiatives. Your innovation and expertise will help us elevate our presence across diverse media platforms and engage effectively with our audiences.

  • Develop and execute effective public relations strategies to enhance COL’s brand reputation and visibility.
  • Create compelling content for various communication channels including press releases, social media, blogs, newsletters, etc.
  • Foster and maintain relationships with media contacts, influencers, and industry partners.
  • Monitor media coverage and industry trends to identify opportunities for positive exposure.
  • Plan, coordinate, and execute public relations events, including press conferences, product launches, and community outreach programs.
  • Collaborate with marketing team to ensure consistent messaging and branding across all platforms.
  • Track and analyze the performance of PR campaigns and content, providing insights and recommendations for improvement. 
  • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • Proven experience in public relations, content creation, or a similar role.
  • Exceptional written and verbal communication skills.
  • Strong understanding of social media platforms and digital marketing.
  • Creative mindset with the ability to generate innovative ideas and content.
  • Ability to work independently and as part of a team in a fast-paced, dynamic environment.


How to Stand Out:

Demonstrate your creativity and storytelling skills! Showcase original content you’ve developed—whether it’s an engaging press release, compelling social media campaign, well-crafted personal blog, or standout brand messaging. Your ability to shape narratives, create visually appealing media, and connect with audiences through innovative communication strategies will set you apart.

Work Location: Fully Onsite or Hybrid – Green Bay, WI

Days and Hours: Full Time, Day Shift

Extensive Benefits Package including health and dental insurance (we cover 100% of medical and dental premiums for employee-only plans), health & wellness discounts, free custom lenses, employee events, 401k with company match + profit sharing, paid time off, and much more.


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