Public Relations Coordinator

Mall of America

About Mall of America®:

Since opening its doors in 1992, Mall of America has revolutionized the shopping experience of tens of millions of visitors a year. A leader in retail, entertainment and attractions, Mall of America is one of the top tourist destinations in the country and is known around the world.


In 1982, the Minnesota Twins and Vikings relocated from the Metropolitan Stadium in Bloomington to the H.H.H. Metrodome in downtown Minneapolis. This created an unprecedented development opportunity for 78 acres of prime real estate. Three years later, the Bloomington Port Authority purchased the stadium site and began entertaining proposals for development. Mall of America was chosen from four final proposals, and on June 14, 1989, developers and local dignitaries broke ground. On August 11, 1992, when Mall of America®opened its doors, 330 stores opened for business and more than 10,000 employees started their first day of work.


Mall of America hosts more than 400 events a year, ranging from concerts, to celebrity appearances and fashion shows. Each year, 40 million people from around the world visit the mall, generating nearly $2 billion each year in economic impact for the state.

Position Details

Public Relations Coordinator
Twin Cities Metro
Bloomington, MN


To drive traffic and generate sales for MOA and its tenants. To assist in the dissemination of key messages of MOA and promote MOA as the premier retail and entertainment complex.


  • Research, write, and coordinate distribution of MOA media materials including press releases and media advisories. 
  • Pitch events and stories to the media and foster relationships with local media including reporters, producers, and editors. 
  • Assist efforts to gain media stories/placement for new and coming tenants/attractions and restaurants. 
  • Manage the media monitoring service; document, summarize and distribute reports and recaps for MOA special events, holidays, and year-end. 
  • Assist in implementing day to day media requests, photo requests, and coordinating live media coverage at MOA. 
  • Function as part of the crisis communication team. 
  • Manage photo and video archives. 
  • Work with various production crews filming onsite at Mall of America. 
  • Regular, reliable, and consistent attendance. 
  • Additional duties as assigned.


  • BA degree in communications, journalism or other related field 
  • 1-2 yrs experience in media relations or journalism 
  • Strong verbal and written communication skills 
  • Knowledgeable in working with news media pitching stories 
  • Knowledgeable in producing press releases, and related media materials 
  • High level of creativity, initiative and flexibility 
  • Knowledge of computer and word processing applications


  • Repetitive motion - Frequently 80% 
  • Sitting - Frequently 50-60% 
  • Walking - Occasionally 30% 
  • Frequent and extensive use of hands and arms below the shoulder - Occasionally 30% Frequent and extensive use of hands and arms at or above the shoulder - Occasionally 20% 
  • Lifting/Physical labor - Infrequently 20% 
  • Stooping and bending - Periodically 10%

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