Public Relations Internship - Summer 2021

Lands’ End, Inc.

Overview:

Lands’ End, Inc. (NASDAQ: LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at http://www.landsend.com and affiliated specialty and international websites, and through retail locations. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home. Lands' End is headquartered in Dodgeville, Wisconsin, 45 miles west of Madison.

https://www.landsend.com/


Position Details

Public Relations Internship - Summer 2021
Internship
Full-time
10/26/2020
Southwest Wisconsin
Dodgeville, WI

Our environment is customer focused and innovative. When you join Lands’ End, you will join over 5,000 talented individuals who are leaders, critical thinkers, accountable, curious, flexible, and results-minded all driving toward the same goal, to motivate customers and drive sales through multiple channels. Our 12-week summer Internship program is currently planned to be a virtual experience for 2021.

As a Lands’ End intern, you’ll join a diverse group of individuals from a variety of colleges, universities and areas of study for the summer experience. Some highlights of our internship program include:

  • Competitive salary 
  • Summer Hours 
  • Scholarship opportunities 
  • Team-building, networking activities including team projects, case competitions & career-building workshops 
  • Leadership and cross-functional learning opportunities 
  • Senior leader speaker series 
  • Merchandise discounts on Lands’ End products

Our internship program is designed with future leaders in mind and serves as a pipeline for top talent. Participants in our program receive one-on-one mentorship while working alongside members of our Merchandising, Design, Creative, Inventory Planning, Marketing, E-commerce, Retail, Finance, Operations, Global Sourcing and Technical Design teams to complete initiatives that are key to our business success. You will learn to research and identify opportunities, perform business analysis, develop strategies and present your findings to senior leadership. You will quickly come to appreciate the complexities of growing a global, multi-channel retailer.

The Intern experience at Lands’ End is a comprehensive development-based role, designed to facilitate a robust career path in the Creative field. Interns will be immersed in the various functions of the business that contribute to the broader scope gaining valuable hands-on experience in skill competency areas.

Key Responsibilities:

  • Fully support Lands’ End PR team (Specialist, Director and VP) on strategy and execution 
  • Create media alerts and press releases 
  • Draft pitches for fashion, corporate, and retail media 
  • Support on updating master media distribution list and media coverage tracker 
  • Scan for media opportunities in local and national media outlets 
  • Monitor news placements across print, broadcast and digital media 
  • Participate in brainstorms for upcoming events, campaigns and product releases

Successful Public Relations candidates should have the following knowledge, skills and abilities:

  • Strong working capabilities in Microsoft Office programs, database programs, research tools and electronic media 
  • Excellent verbal and written communication skills 
  • Flexible, with the ability to effectively prioritize projects within the department 
  • Team-player and highly self-motivated 
  • Attention to detail 
  • Familiarity with AP style 
  • Majoring in Journalism, Marketing, Public Relations, Communications, Advertising or related field 
  • Flexible and demonstrates a positive attitude


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