Public Relations Manager

Cousins Subs

At Cousins Subs, we foster a culture of hospitality and welcome individuals who are energetic, driven and committed to serving others. We treat everyone like family and want our employees to feel right at home. That’s why we’ve crafted an environment that is fun and focused on recognizing employees for their accomplishments. As important members of our family, we are invested in our employees’ success. Most of all, we Believe in Better – for our employees, the people we serve and the communities we support. To hear about working for Cousins from some of our employees please visit our career site:

Position Details

Public Relations Manager
Southeast Wisconsin
Menomonee Falls, WI

If you’re a PASSIONATE PR professional looking to dig in to the many facets of PR, then come see why we’ve been recognized by the BizTimes as the Corporate Citizen of the Year for non-profit support and volunteerism and by Milwaukee Business Journal as one of the “Coolest Offices” in Milwaukee. We Believe in Better! If you do too, come join our dynamic team GROUNDED in our history since 1972 and OPTIMISTIC about growing our future.

The PR Manager will execute the PURPOSEFUL development and execution of the PR strategy, marketing communications projects, system communications, sponsorship campaigns, as well as manage Cousins’ Make It Better Foundation grant process and social responsibility initiatives.

What will you do every day?

  • In-house PR Management: Develops yearly and project-specific PR plans by working closely with the Vice President of Marketing. Identifies brand and promotional tactics as well as regional and trade media editorial opportunities that correlate to company objectives. Collaborates and leads PR team in the creation and execution of public relations tactics and planning on a national and regional level. 
  • New market PR Strategy: Works with franchise sales PR agency to develop and execute new market PR tactics and media relations outreach. Oversees content crafted by PR agency to ensure brand consistency and accuracy throughout all messaging. 
  • Media Relations: Identifies and maintains national and regional media relationships to secure earned media opportunities across all core markets. 
  • Campaign Development: Leads the planning and execution of systemwide PR campaigns that correlate to brand, marketing and sponsorship promotions. Maintains strong organizational skills and attention to detail throughout the management of Cousins’ campaigns. 
  • Project & Event Management: Oversees project plans, teams, and budgets that relate to campaigns and company initiatives, as well as the management and development of internal and external materials for various promotions and events. 
  • Social Responsibility: Leads systemwide cause-marketing campaigns, manages the Make It Better Foundation grant process, and works with area nonprofits to identify ways in which Cousins can be a benefactor. Develops PR strategies in support of the Foundation to garner public awareness and brand clout, as well as to increase funding requests. 
  • System Communications: Develops systemwide communications that inform Cousins’ brand partners and staff of new marketing campaigns, announcements, award recognitions and all other pertinent information. 
  • Crisis Communications: Assists in managing crisis situations through communication solutions and strategy to maintain a positive brand image. 
  • Brand Spokesperson: Participates in media interviews and news conference presentations to develop brand awareness and showcase Cousins’ latest initiatives. 
  • Executive Communications: Assists leadership team members in drafting, editing and distributing of system-wide and external communications.

What are we looking for?

  • Degree in Communications or Public Relations required 
  • Minimum 3-5 years Communication or PR experience required
  • Commitment to our Core Values 
  1. Grounded – We honor our history and treat everyone as family. 
  2. Purposeful – We believe positive change comes from our deliberate actions 
  3. Optimistic – We believe in personal growth and that success is contagious 
  4. Passionate – We strive to improve and help those around us achieve success

What can we offer you?

  • Market competitive salary
  • Comprehensive benefit package (Medical, Dental, Paid Time Off, 401K)
  • Phone allowance
  • Of course, free lunch, plus a 50% off duty discount
  • Excellent company culture and team

Believe in Better with us. Come join a dynamic team and authentic brand with a bright future.


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