Public Relations Manager

Gunpowder, Inc.

We are a PR agency with chops in social and content creation. Our skills and breadth of services make us a full-on creative and strategic partner to our clients, and that’s exactly why they work with us. Our world revolves around earned media coverage and conversation. Big ideas are our most valuable currency, but we earn our keep with workmanlike execution on programs big and small for every size of client, from scrappy start-ups to some of the world’s most trusted and storied brands.

We are wired differently than most agencies. We empower young people to do more than they thought they were capable of. We challenge our clients to stretch beyond their comfort zone. We work our asses off but know the importance of a work/life balance that keeps us fresh and inspired. We work alongside a spirited golden retriever named Frankie. We reward hard work with fulfilling experiences and a flexible environment.

What’s not to love? Most of our clients are in the enthusiast space. Outdoor recreation brands in the hunting, fishing, lifestyle, foodie and watersports categories. And our people tend to be doers, not just spectators. We fish. We hunt. We ride. We cook. We laugh. Our clients appreciate that. A lot.

Position Details

Public Relations Manager
Southeast Wisconsin
Delafield, WI

We are looking for a public relations manager with 4 to 6 years of experience in an agency setting with an emphasis on media relations. And bonus points if you’ve spent time working on outdoor enthusiast/lifestyle brands. We are located outside the hustle and bustle of Milwaukee and Madison in Delafield in beautiful Lake Country. We are looking for someone who can help us generate earned media coverage and chatter among traditional media, influencers and social channels to help drive business outcomes for our clients. You will get the opportunity to directly impact our work and our clients’ business. This position will support several brands in the hunting, fishing and outdoor lifestyle space so if you love the outdoors, and better yet have experience working in the space, then this could be your dream job.

A PR Manager is heavily involved in the day-to-day agency efforts on behalf of our clients. He/she collaborates with the team to develop strategies and objectives for individual projects, coordinates the execution of all projects and is responsible for ensuring that agency output adheres to client objectives, meets client deadlines and achieves agency quality standards while maintaining a high level of trust with important media contacts on behalf of the agency and our clients.

Collaborate: Work closely with agency team to develop, plan and manage the client’s needs across a variety of projects and initiatives. Work with various functional teams to estimate and deliver work efforts; liaises with cross-functional teams throughout engagements.

Manage: Responsible for the development of client briefs, SOWs, proposals and estimates. Manage client meetings and status meetings ensuring follow-up and meeting documentation is completed.

Lead: Assume a leading role on the development of internal agency and client press releases, production and event timelines/run of shows. Ensure a high level of client understanding and approvals prior to work commencing.

Execute: Conduct media relations, including managing the development of media lists, media strategy and pitch materials, then driving earned coverage for the client through email and phone pitching, follow-up and coordination with client and other stakeholders. Drive event management, planning and execution. Assist in the development of creative content.

Budgeting: Responsible and accountable for the management of client budgets, delivering flawless financial management, pipeline tracking and aggregate project budget tracking.

Review: Evaluate deliverables to ensure that the account and/or client feedback has been addressed.

Business Development: Participate in ad hoc projects and new business pitches as required.

Support: Assist agency supervisors, assoc. directors, directors and subject matter experts with client and agency projects they are leading.

Skills and Requirements

  • Solid interpersonal relationship skills and ability to grow client/agency relationships
  • Strong written and verbal communication capabilities, including client-facing presentation skills and proficiency in AP style
  • Ability to author and deliver critical written strategic, creative and persuasive documents (i.e. briefs, press releases, media pitches, etc.)
  • Ability to solve unforeseen problems quickly and can think on his/her feet to make a decision
  • Brings an informed point of view to internal and external meetings and works well with a team of like-minded PR folks
  • Demonstrates an ever-increasing understanding of the clients’ business, industry, products, marketing objectives and priorities
  • Excels in a fast-paced agency environment with a high level of organization
  • Embraces accountability and ensures projects are taken from start to finish
  • Is organized and effectively manages his/her time and demonstrates a strong work ethic
  • Pays attention to the details (big or small)
  • Demonstrates a desire to gain experience and growth — and is willing to work hard for it
  • Possesses a clear understanding of an agency as a business and ability to contribute to profitability on accounts
  • Excels under tight deadlines and be able to manage multiple concurrent assignments
  • Has the ability to persuade and sell ideas
  • Possesses solid negotiation skills
  • Demonstrates a willingness to travel as required by the agency and client needs
  • High competency level on computer and software skills compatible with job responsibilities
  • Conducts themselves professionally within and outside office while conducting agency business

Education and Experience 

  • Bachelor's degree or higher in marketing, advertising, public relations, business administration or related field, and at least 4-6 years of experience within an agency setting

We offer a competitive health insurance plan with employer contribution to monthly premiums, 401K with employer match, a generous PTO plan, company-paid cell phone and data plan, and a flexible work environment and schedule. Compensation is commensurate with experience.

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