Public Relations/Social Media Assistant Account Executive

Boelter + Lincoln

Boelter + Lincoln is a full-service advertising agency located in Milwaukee's Third Ward. For over 44 years, B+L has helped clients build their brands with creative, results-oriented solutions. Unlike the typical client/agency relationship, many of these partnerships have turned into long-term friendships that get stronger each year. Why? Maybe it has something to do with our roll-up-your-sleeves Midwestern work ethic. We immerse ourselves in our client’s business, listening, collaborating, and innovating; finding solutions for problems.

Selected as One Of The Best Places To Work by Milwaukee Business Journal, B+L’s staff tenure is almost twice the industry standard, which tells you a lot about some solid company culture. We believe strongly in a healthy work/life balance.

Position Details

Public Relations/Social Media Assistant Account Executive
Southeast Wisconsin
Milwaukee, WI

Boelter + Lincoln is seeking a PR/Social Media Assistant Account Executive (AAE) that is an organized, energetic and persuasive individual who needs to be equally adept at media relations and social media. The AAE is responsible for comprehensive, proper and timely execution of all assigned work in a manner that enables the agency to maintain strong, long-lasting account relationships.


  • Generate relevant editorial coverage for clients across both consumer and trade media outlets and categories 
  • Thorough understanding of social media platforms and organic content strategies 
  • Write and edit in AP style (including releases, ghost-written articles, newsletters, presentations, blogs, proposals, etc.) 
  • Write and edit organic social media content 
  • Ideate, manage, create, organize and execute events 
  • Keeps apprised of clients’ products/services, competitive set and target audience 
  • Help analyze results and reports on program effectiveness 
  • Assist in the research and preparation for new business pitches 
  • Maintain communications with appropriate agency and client personnel 

Measures of Accountability:

  • Maintains a working knowledge of key local, industry and other relevant media 
  • Accuracy and timeliness in execution of assigned tasks 
  • Understanding of social/interactive marketing and advertising principals 
  • Agency commitment; demonstrate loyalty to the agency and undertake non-account-related agency tasks/functions for the good of the agency 
  • Maintains positive, cooperative relationship between agency and client
  • 1-2 years of public relations agency or relevant industry experience preferred 
  • Bachelor’s degree, ideally in public relations, journalism, marketing communications or related field 
  • Working knowledge of fundamental PR practices and principles, including AP-style writing and editing 
  • Understanding and experience using social media, blogs and other digital platforms (experience running an organization social media page is preferred, but not necessary) 
  • Proficient with Microsoft office suite, Cision or other PR management platforms, as well as social media platforms such as Hootsuite and Sprout Social 
  • Must be experienced and comfortable pitching media 
  • Well organized, strong planning skills, exhibits sound judgment

Boelter + Lincoln offers a competitive compensation package. Salary will be tailored to the candidate based upon their experience and capabilities.

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