Public Relations-Social Media Specialist

ECHO Incorporated

ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

Position Details

Public Relations-Social Media Specialist
Northern Illinois
Lake Zurich, IL

Are you passionate about content creation and outdoor power equipment? ECHO Inc. is looking for a communications specialist to help manage our PR and social efforts, including working with our influencer group, being the eyes and ears of ECHO’s social media and creating media relationships. Excellent writing skills and creativity a must!

This position will be based out of our Lake Zurich, IL location with a flexiblehybrid scheduleof working in the office and from home.


Be the eyes and ears of ECHO’s social media

  • Manage all of ECHO’s social media presence, including creating content, monitoring and engaging on all platforms. 
  • Continue to proactively bring fresh ideas that align with trends, to help elevate ECHO’s social media presence. 
  • Work with internal and external partners to help create accurate content across social channels. 
  • Use programs such as HubSpot and SproutSocial to schedule and monitor content. 
  • Create basic social assets with Canva or similar program. 
  • Develop metrics reports through Meltwater.

Be the day-to-day contact for ECHO’s influencer group

  • Work with external marketing agency to manage influencer group. 
  • Proactively provide direct outreach to influencer group through multiple channels and be their ECHO point of contact. 
  • Maintain and build relationships with influencer group. 
  • Coordinates product requests and shipments to members of influencer group.

Support public relations efforts

  • Help develop press releases, pitches, and other materials such as briefing documents, fact sheets, memos etc. for media distribution. 
  • Proactively engage with target media and grow relationships through regular outreach. 
  • Compile and maintain strategic, targeted media lists. 
  • Scan trade publications, newsletters for ECHO media coverage and industry insights. 
  • Monitor and report on media coverage through Meltwater.

Additional Duties:

  • Work cross functionally with teams such as HR and product management, to help develop ideas for social media and PR. 
  • Represents the brand at assigned events and locations, capturing live content and digital assets at events to be shared with audiences. 
  • Assist with development, planning and implementation of marketing events, initiatives and outbound communications to increase brand recognition. 
  • Other responsibilities as necessary.

Job Experience/Skills:

  • Minimum 2-3 years of related experience, exceptional writing, communication and relationship-building skills. 
  • This position requires high-energy, self-motivation and attention to detail. 
  • Must be highly organized and have the ability to multi-task, plan and execute variety of projects concurrently and think/work quickly and efficiently. 
  • Microsoft Office suite experience.


  • Must be able to travel domestically 10%.


  • BS degree in Marketing, Communications, PR or related discipline; or work experience equivalent.

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