Public Relations Specialist – Marketing Agency

C. Blohm & Associates, Inc. (CB&A)

C. Blohm & Associates, Inc. (CB&A) is the most experienced marketing communications agency specializing in the U.S. education market. CB&A accelerates the growth of companies that provide products and services to K-12 school systems and higher education institutions. We believe that by accelerating our clients’ growth, we are contributing to positive outcomes for students and educators.

We gain exposure for companies through PR, put our clients in front of the right people with targeted marketing programs, develop content that generates leads, and build relationships by engaging through social media. When measuring a campaign’s impact, we use industry best practices and KPIs to illustrate results with quantitative depth and qualitative context.

CB&A is about more than marketing communications. From volunteering during the holidays to raising money for United Way, we engage and give back to our community. We see that same passion in our clients. They’re not simply doing well for themselves. They’re doing good things for others. We embrace meaningful work that changes lives.

We’re a bold bunch of marketers—always challenging the status quo for our clients, for ourselves, and for our work place. And it shows. Madison Magazine named CB&A one of the “Best Places to Work.” Here's why we love CB&A:

Position Details

Public Relations Specialist – Marketing Agency
Southwest Wisconsin
Madison (Monona), WI

C. Blohm & Associates, Inc. (CB&A), is seeking an experienced, highly organized, results driven full-time Public Relations Specialist to join our team. We offer a casual and collaborative work environment nestled in Monona, WI.

The Public Relations Specialist contributions will include:

  • Writing: Draft media communications including news releases, media alerts and pitches. 
  • Account Coordination: Take ownership of client assignments from creation to execution to measurement. Manage up to account leads regarding projects and related deadlines. 
  • PR Strategy: Identify opportunities, ideas and solutions for client campaigns including media story angles and strategic PR approaches. 
  • Media Relations: Create media lists, distribute news releases, correspond with journalists, build and maintain media relationships, arrange and facilitate media interviews. 
  • Measurement: Track, evaluate and report on campaign performance. 
  • Business Networking/Relationships: Develop and maintain good working relationships with clients and prospects, list vendors, media contacts, association executives, industry VIPs and bloggers. Exemplify the CB&A brand at all times. 
  • Conduct special research projects as assigned. 
  • Serve as back-up for client relations when an account lead is out of the office. 
  • Manage and support the creation and execution of marketing communications campaigns including email marketing, ambassador programs, event management, thought leadership, content marketing, social media engagement and advertising. 
  • Keep current with marketing tactics and tools, as well as education, special needs and workforce development industry trends.

To be successful in this opportunity, you will need:

  • Bachelor’s Degree in Journalism, Marketing, Public Relations, Communications or equivalent work experience. 
  • At least 1-3 years relevant work experience in media relations. 
  • Excellent written and verbal communication, portraying a high degree of professionalism. 
  • High level of attention to detail and strong customer service skills with demonstrated relationship building skills. 
  • Demonstrated ability to think critically and to solve problems. 
  • Ability to use discretion and judgment in dealing with sensitive and confidential information. 
  • Ability to foster teamwork and thrive in a collaborative environment. 
  • Proficient with Microsoft Office applications. 
  • Previous agency experience is preferred. 
  • Proficiency with TrendKite, Cision and Google Analytics. 
  • Previous work experience with project time tracking.

In exchange for your talents, CB&A offers competitive pay and benefits. We offer a full benefit package including:

  • PTO 
  • Paid Holidays 
  • Health Insurance 
  • Health Savings Account (HSA) 
  • Dental Insurance 
  • Vision Insurance 
  • 401k Savings Plan with company match 
  • Company paid Life, STD, & LTD Insurance 
  • Pet Insurance 
  • Legal & Financial Protection Insurance

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