Public Relations Specialist

Beltone

Beltone – helping the world hear better.

Beltone was founded on the act of helping a friend to enjoy life more. Since 1940, we have provided knowledge, tools, service and training to the professionals servicing the hearing impaired. Beltone makes quality hearing care available to more people. To do so, we develop technically optimal hearing solutions without ever losing focus on the individual’s needs. It is our belief that no individual should be denied the possibility of an improved life with better hearing.

Beltone is part of the GN Group which was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra and BlueParrott in 100 countries. Founded in 1869, the GN Group employs more than 6,000 people and is listed on Nasdaq Copenhagen (GN.CO).

https://www.beltone.com/en-us

Position Details

Public Relations Specialist
Job
Full-time
10/1/2021
Northern Illinois
Glenview, IL

Beltone is one of America’s best known and most trusted hearing care providers, with award winning service and technology at our 1,500 community-based offices. We are a purpose driven medical retailer, focused on improving quality of life by restoring hearing to seniors across the United States. We live by the motto Right Beside You, delivering exceptional service every step of the way.

We need you to help us tell our story with two goals in mind:

  • Creating a positive, demand-generating image for our products and services, and
  • Sharing the value of the Beltone business opportunity within the industry to grow our points of sale

The Beltone Public Relations Specialist will support the Brand team in planning, scheduling, and executing external communications and press strategies, placements, editorial coverage including product coordination, collaborations/influencers, and events for the US Beltone business.

This role reports into the Director, Brand & Advertising.

What You’ll Be Doing:

  • Manage the earned media strategy and its execution. 
  • Build, foster and maintain relationships with media contacts at major publications and media outlets. 
  • Work with marketing & commercial functions to gather necessary insights, knowledge, and assets for various public relations initiatives. 
  • Write and/or review copy for a variety of mediums such as media pitches, press releases, LinkedIn posts, advertorials, FAQs, influencer content, and spokesperson notes. 
  • Identify social media influencers to create content in order to support brand initiatives and key launches. 
  • Create and execute innovative publicity programs that increase awareness and positive perception of the brand and leadership. 
  • Generate local awareness in key markets through implementation of local public relations tactics as well as other community and social events. 
  • Oversee maintenance of all business messaging, company fact sheets, bios, press room, and other corporate materials. 
  • Report PR results and applicable learnings to internal stakeholders. 
  • Liaise with global PR team in Denmark to coordinate material development, outreach plans, and other PR support around product launches as needed.

What You’ll Bring:

  • Minimum of three years in a public relations capacity 
  • Strong written, spoken, and interpersonal communications skills

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