Public Relations Specialist

Core Creative

About Us: 

Core Creative is a full-service, integrated branding agency with a passion for helping people live healthier, more purposeful lives. Ranked as a top 10 agency in the City of Milwaukee, we provide a supportive and fast-paced atmosphere with an amazing, family-like culture. We not only value our clients, but we also place our employees just as high on the priority list. We’ve been recognized as one of Milwaukee’s best places to work by the Milwaukee Journal Sentinel, as well as the Business Journal of Greater Milwaukee.

Remote Work Option: 

This role will fall under Core Creative's work from home structure that allows the employee to choose where to work from. We realize that some days it is simply more efficient for you to work from your home office, while on other days it may be easier to book an office space and work from the Core Creative offices. The only exception to this is that there is a mandatory in-office work day every Tuesday. This policy is grounded in both our trust in our hard-working and dedicated employees, as well as our desire to create work life balance for those employees to the best of our ability. Core will provide all the necessary equipment and a stipend for technology to each employee. We expect our new hire will follow all guidelines that allow us to have this policy in place.

We celebrate diversity and are committed to creating an inclusive environment for all employees, so whatever your background, culture, or identity, you are encouraged to apply.

Position Details

Public Relations Specialist
Southeast Wisconsin
Hybrid - Milwaukee, WI

Do you enjoy being part of a collaborative team to produce incredible solutions and results? Would you describe yourself as a great writer, an excellent communicator and team leader? If this sounds like you, then we might be your perfect fit. We are looking for an PR professional who loves media relations and can help lead and support several clients.

As a PR Specialist for Core, you will help lead PR and media outreach efforts for one of our largest clients. You will be the point-of-contact for daily client activities, providing ongoing counsel and planning support. In addition, you’ll work behind the scenes securing media coverage (local, regional, national business and key trade outlets), as well as writing press releases, articles, and other forms of content. This position offers an opportunity to learn every aspect of the agency, and ultimately provide a path for continued and rewarding growth.

Reports to the VP – Client Service, Brand

Job Responsibilities: 

  • Serves as day-to-day contact for assigned client(s) by checking for and responding promptly to all client communications. Serves in a support role to senior staff members on high-profile accounts. 
  • Assists in the development and implementation of proposals and public relations plans. 
  • Gathers and assembles client input and relevant background information to develop project briefs. 
  • Responsible for writing and preparing client documents and deliverables (i.e. news releases, articles/blogs, organic social posts/engagement, reports). Maintains accurate brand messaging, tone and voice in all deliverables. 
  • Understands content strategy and adheres to documented strategy to guide execution and content creation. 
  • Conducts ongoing media relations activity by pitching local, regional, national and trade media. 
  • Handles the creation and deployment of thought leadership content across all platforms. 
  • Develops and maintains media lists and editorial calendars and cultivates media relationships for assigned accounts. 
  • Maintains accurate, and up-to-date content calendars. 
  • Conducts media research and stays connected with relevant news coverage of our clients and their competitors. Monitors for coverage across all channels, sharing with clients as secured. 
  • Provides regular reports to both internal team and client to help with ongoing planning and pitch opportunities. 
  • Assembles weekly, monthly, quarterly and annual reports as required by clients, taking the lead on insights and analysis, as well as leading reviews of reports with clients. 
  • Assists with the coordination and planning of special events, as needed. 
  • Ability to be proactive and keep apprised of clients’ brands/products/services/marketing developments.

Job Requirements: 

  • Ability to lead and be client-facing. 
  • Write and communicate to vast audiences with differing needs. 
  • Maintain an in-depth knowledge of and adherence to AP style. 
  • Superior organization skills, self-motivated, and have the ability to multitask. 
  • Ability to work under pressure and tight deadlines, while being detail oriented. 
  • Ability to work with a wide range of personalities. 
  • Proficiency in Microsoft Office and Google Workspace. 
  • Natural tendency to be curious about emerging communication trends and consider oneself to be a “news junky.” 

Education and Experience: 

  • Minimum 5 years agency experience. 
  • Bachelor’s degree in journalism, communications, or related field. 
  • Working knowledge of Cision, Muck Rack, Meltwater or similar platform preferred. 

Physical Requirements: 

  • Prolonged periods of sitting at a desk and working on a computer.
  • Vacation/Personal Time: 11 days per year 
  • Holidays: 13 days per year 
  • Summer Hours
  • Sick time (including pets): 6 days per year 
  • 55% health insurance premium coverage and partial deductible reimbursement 
  • 100% dental, life, accidental death and dismemberment, and long-term disability insurance 
  • Access to vision and short-term disability insurance coverage 
  • FSA/HRA 
  • Quarterly Bonus Program 
  • 401(k) employer contributions 
  • Profit-sharing 
  • Continuing education fund 
  • Technology reimbursement 
  • Home office stipend 
  • Hybrid remote/in office work environment 
  • Parking 
  • Partial paid FMLA leave

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