Public Relations Specialist

Delta Defense, LLC

Delta Defense is the private company that provides Marketing, Operations and Customer Care for the USCCA. The USCCA provides self-defense education, training, and self-defense liability insurance to the most responsible gun owners. 

  • Delta Defense, LLC, is one of the fastest-growing companies in America.
  • Inc. 5000 company NINE years in a row!
  • Journal Sentinel Top Workplace - 5 years in a row!
  • Milwaukee Business Journal Top Workplace - 5 years in a row!
  • We are a fun, fast-paced and rewarding place to work and grow!
  • We hire rockstars, and help them rock even harder!

Position Details

Public Relations Specialist
Southeast Wisconsin
West Bend, WI

Position Summary:

In this role, the PR Specialistwill champion the USCCA brand as we continue to build an industry-leading marketing-and-communications function. The USCCA PR Specialist will take a hands-on approach to building relevance and extending the reach of the USCCA through public relations and social media coverage. He or she will work in partnership with our PR and/or social agencies to develop and implement initiatives with direction and oversight from the PR & Social Media Manager.


  • Serve as a resource to our PR agencies to execute the proactive public relations of the USCCA, including development of story angles, execution of PR stunts and content to secure a regular cadence of national-and-regional-media coverage for the USCCA 
  • Manage day-to-day contact with our PR agencies to provide direction and facilitate the ongoing timely execution of tasks
  • Execute and manage all communications with internal teams on all public relations initiatives and events, facilitating seamless coordination and integration across all areas of marketing and awareness teams 
  • Operationalize and facilitate the tactical planning of PR “stunts” to generate press and brand awareness including calendars, timelines, deliverables, and reporting 
  • Maintain a high level of awareness of media trends as it relates to the USCCA business, providing up-to-date guidance to internal and external teams 
  • Partner with the PR/Social Media Manager and our agencies to define what success looks like for communications, including the development of measurements, timelines and monitoring 
  • Weekly and monthly reporting to communicate the success of PR initiatives to the business. 
  • Manage incoming consumer-and-trade-media inquiries in conjunction with our public relations agencies 
  • Participate in the social media content planning process, interfacing with social agency as a key stakeholder 
  • Coordinate all on-site media visits to USCCA locations/events 
  • Copywriting or copy editing of press materials, event materials, media outreach materials as needed 
  • Other duties as assigned

Skills/Abilities and Education Requirements:

  • 3+ years of Public Relations, Social, and/or Marketing or related experience 
  • BS/BA degree in a related field of study or equivalent work experience 
  • Results-oriented individual who excels at getting into the details and delivering results under tight deadlines and high expectations 
  • Tech savvy individual who is innovative and understands channels through which stakeholders gather information 
  • Proven ability to rapidly execute in a fast-paced environment 
  • Strong editing abilities and deep experience bringing a content strategy to life 
  • Excellent writing, verbal communication and listening skills 
  • Strong team player who is highly collaborative, as well as a hands-on doer 
  • Excellent project management skills 
  • Proven experience in developing timelines and budgets, and meeting milestones 
  • Excellent ability to take in a variety of media information on an ongoing basis and distill down complex national issues 
  • A fundamental knowledge of and/or familiarity with firearms and the concealed carry lifestyle is preferred, but a candidate with a strong willingness to learn is also acceptable. 
  • Demonstrates the Core Values of Delta Defense, LLC

We offer an extensive benefits package with Medical, Dental, Vision, Life, and a 401K along with a company bonus program. We also offer really cool benefits you won't find other places, such as Audible, and a Life Coach! We have great local coffee, onsite fitness center, and wellness opportunities. We promote team building events and really learned how to stay connected in 2020. We are active in our community and we celebrate and acknowledge our employees who make their dreams come true! We are a team, making a difference!

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