Public Relations Specialist


Short story—Element is a gathering of creative individuals who deliver strategic thinking, interactive capabilities, sales conversion expertise, and maximum ROI for our clients. And, we have a good time doing it.

Longer version—A full-service ad agency, Element offers everything from soup to nuts (in less technical terms, interactive to broadcast to print). Our team’s experience and insight allows us to handle business-to-business, business-to-consumer, local, and national accounts. Practically everyone here is cross-trained in all areas of marketing expertise: designers know branding, account executives can creatively concept, our copywriter understands search engine optimization.

Within Element, we appreciate the opportunity to do what we do in a casual atmosphere. So, fire up the patio grill, challenge our ping-pong champ, and enjoy a refreshing craft beer on tap. With locations in De Pere and Neenah, Element associates appreciate Northeast Wisconsin’s strong, diversified economy and its dedication to quality and hard work. We take advantage of the outdoor recreational opportunities, culture, and safety. Oh, and that legendary football team.

Position Details

Public Relations Specialist
Northeast Wisconsin
De Pere, WI

Element, a full-service advertising, web development, digital marketing, and public relations agency in De Pere and Neenah WI, is looking for a knock-our-socks-off PR pro. If you’re a communications professional who loves connecting with people and promoting big ideas while working in a fast-paced environment – keep reading.

The public relations account specialist is responsible for the overall strategy and tactical execution for assigned clients. You’ll be expected to become fully familiar with products, markets, and media in which assigned clients operate in order to efficiently, effectively deal with clients’ public relations needs.


  • Prepare public relations plans and strategies based on client goals and objectives. 
  • Research and maintain client media contact lists. 
  • Perform ongoing media relations activities to maximize earned media opportunities for clients. 
  • Coordinate media interviews for assigned clients and provide media training as necessary. 
  • Write a wide-range of PR copy including press releases, media alerts, story pitches, and client talking points. 
  • Read industry news and trends for assigned clients and use this information to create new PR opportunities. 
  • Prepare project briefs and work with agency content writers and the creative department to produce PR articles as well as art and photography to support the story. 
  • Work with the social media team to maximize PR opportunities for assigned clients. 
  • Prepare client meeting agendas, project status reports, and quarterly analysis reports. 
  • Regularly brief the account team on the status of PR project activities. 
  • Plan special events such as grand openings, anniversary celebrations, and product launches. 
  • Represent the agency at industry functions and promote the agency at every opportunity.
  • More than 3 years of experience in public relations or strategic communications. 
  • A bachelor’s degree in communications, public relations, or marketing. 
  • Experience with CisionPoint is a plus. 
  • Media relations experience is a plus. 
  • Excellent verbal, written, and presentation skills. 
  • Proficient knowledge of public relations practices, tactics, and strategies. 
  • Highly organized and capable of working in a deadline-driven environment.

Personality Trait Must-Haves:

  • A strategic drive – The ability to look at the big picture and prepare a comprehensive plan to help the client achieve their business goals. 
  • An investigative spirit – A nose for consumer trends and newsworthy stories. 
  • Persuasive prowess – The ability to sell an idea to a wider audience. 
  • A relationships builder – The ability to cultivate new connections and form meaningful and mutually beneficial relationships. 
  • Tenacity – The can-do attitude to achieve success, no matter what obstacles are in your way.
  • Paid vacations
  • Paid holidays
  • 401(k) benefits with company matching
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Compensation is competitive and based on demonstrated skills and experience

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