Public Relations Specialist

Generac Power Systems

Founded in 1959, Generac was the first to engineer affordable home standby generators, along with the first engine developed specifically for the rigors of generator use, and is now the #1 manufacturer of home backup generators. Generac manufactures the widest range of power products in the marketplace including portable, residential, commercial and industrial generators. We are also the leading designer and manufacturer of manual and fully automatic transfer switches and accessories for backup power applications up to 2 MW. Our Generac Mobileline of powerful, high-quality light towers, trailer-mounted mobile generators and combination units are designed and built for a variety of industries and the most demanding environments. Generac also pioneered the residential power washer category, putting the power to clean into the hands of homeowners. Today, Generac features a full line of innovative, industry-leading power washers suitable for virtually any application, including the toughest commercial and industrial environments. At Generac, we protect the things that power your life by providing quality, affordable power solutions.

Position Details

Public Relations Specialist
Southeast Wisconsin
Pewaukee, WI

At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support

As our Public Relations Specialist you are responsible for providing internal business partners with strategic Public Relations support and subsequent tactical implementation. This includes reporting and measurement of PR activities and necessary strategic and tactical adjustments in support of corporate and business unit goals.

PR Planning and Media Relations

  • In partnership with internal stakeholders and subject matter experts develop and execute strategic PR plans that support Generac and business unit goals. 
  • Effectively identify target audience(s) and determine the best way to reach them. 
  • Develop and implement PR plans using internal and external resources, within agreed-upon timeframes and budget. 
  • Develop and maintain relationships with key editors and reporters (local, national and trade). 
  • Identify and leverage timely and relevant industry trends in pursuit of media coverage. 
  • Respond to requests for information from the media. 

Content Creation and Deployment

  • Create press releases, fact sheets, case studies, contributed articles, video scripts and other pieces of information for various media outlets and Generac’s owned communications channels. 
  • Work with Generac’s social media team to extend the reach of media placements and further support the lines of business. 

Tracking and Measurement

  • Track and measure earned media placements to demonstrate the effectiveness of PR strategies and tactics. 
  • Recommend adjustments to planned efforts, as necessary. 

Professional Development

  • Seek out and gain expertise regarding new and emerging PR tools, strategies and tactics.

Minimal Qualifications:

  • Bachelor’s degree in communications, journalism, public relations or a related field or equivalent experience 
  • Minimum 3 years‘ experience in public relations, communications or journalism 

Preferred Qualifications:

  • Proven writing skills, with experience developing, writing and coordinating external communications; 
  • Demonstrated ability to generate positive media coverage and manage media inquiries; Journalism background and/or agency experience; 
  • Understanding of major social media channels, including Facebook, LinkedIn, Instagram, YouTube and Twitter. 

Full Time Salary and Comprehensive Benefits.

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