Public Relations Specialist

PBS Wisconsin

We deliver your favorite PBS national programs and learning resources while grounding the PBS mission here in our state. Our approach prioritizes integrity and inclusion, quality and community. PBS Wisconsin staff produce trusted journalism, local storytelling, tools for Wisconsin educators, and community events and partnerships that connect us and keep us curious.

http://pbswisconsin.org

Position Details

Public Relations Specialist
Job
Full-time
Office/WFH
100% remote
12/7/2023
Southwest Wisconsin
Madison, WI

Job Summary:

Become a key part of PBS Wisconsin's communication and marketing department. This position will devise strategic communication and marketing strategies and will work to implement full promotional campaigns and stand-alone projects, which involves significant duties in writing, social media management, and other spaces.Be part of a motivated team of communicators in promoting PBS Wisconsin's local and national programs, community engagement and education programs, major events and development efforts. Reports to the Communications Associate Director.

Responsibilities:

  • Plans, prepares and disseminates institution-related publicity and good-will information to the public and other external entities in support of the institution's strategic communication goals.
  • 50% Develops and executes public relations plans, projects, and initiatives utilizing various communication mediums
  • 30% Participates in the development of the public relations strategy in collaboration with communications leadership
  • 10% Assists with pitching and placing content in accordance with established marketing objectives and responding to inquiries
  • 5% Initiates, writes, and edits press coverage ideas, briefing materials, and content independently for leadership
  • 5% Tracks media coverage of institution

Education:

Required Bachelor's Degree Emphasis in communications or related field preferred.

Qualifications:

REQUIRED QUALIFICATIONS

  • Minimum of 2 years of experience working in professional communications.
  • Strong oral and written communication skills.
  • Strong attention to detail.
  • Ability to work on multiple projects simultaneously on deadline.
  • Strong and proven editing skills.

PREFERRED QUALIFICATIONS

  • Problem solving ability to work proactively and independently with limited direction.
  • Flexibility to occasionally work non-standard hours in support of major activities and emergencies.
  • Experience developing and implementing marketing and promotion plans for major events.
  • Basic understanding of both traditional and new media.

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