Public Relations Specialist

Potawatomi Hotel & Casino

Potawatomi Hotel & Casino is the largest entertainment destination in the Midwest, welcoming more than six million guests each year. Committed to diversity and career development, we employ nearly 3,000 team members, making Potawatomi Hotel & Casino one of the top employers in Milwaukee. We offer four-star guest service, award-winning dining experiences, the latest games and exciting gambling options, and feature top performers throughout the property. Join an exciting organization with a mission to entertain our guests and create opportunity for our tribe, team members and community.

Position Details

Public Relations Specialist
Southeast Wisconsin
Milwaukee, WI

Potawatomi Hotel & Casino (PH&C), owned by the Forest County Potawatomi tribe, is one of the most comprehensive, state-of-the-art entertainment properties in the Midwest, including slot machines, table games, poker tables, bingo, off-track-betting, a theater, event center, award-winning restaurants, full-service catering, and a luxury hotel, with a variety of business meeting and special occasion venues. In addition to being the premier entertainment destination in the Midwest, PH&C sets the bar high for responsible citizenship through its dedication to charitable giving, responsible gambling, and sustainability.

PH&C operates on growth-oriented Mission, Vision, and Values statements that emphasize providing opportunities, being the premier entertainment destination in the Midwest, and most importantly, acting with integrity in everything that we do. While carrying out the job duties listed below, the Public Relations Specialist will contribute to our continued success by demonstrating unsurpassed guest service, a high level of integrity and ethical standards, and personal and professional dedication to our Mission, Vision, and Values.

Principal Duties and Responsibilities (*Essential Functions):

  1. *Create and implement communication plans, campaigns, outreach programs, and materials to support all aspects of PH&C’s external communications, media relations, public affairs, community relations, and social responsibility initiatives. 
  2. *Develop and maintain ongoing, interactive working relationships with other PH&C departments to ensure that public relations initiatives are integrated into key business functions. 
  3. *Assist in the development and coordination of public relations events including charity events, media tours, social responsibility activities, and community relations programs. 
  4. *Build and maintain relationships with local community, cultural, and civic leaders, as well as local, regional, and national media to promote and maintain a positive company image. 
  5. *Create and edit content for a variety of communications mediums including but not limited to internal publications and postings, news releases, brochures, internet and intranet postings, social media, email, speeches, presentations, and video scripts/productions. 
  6. Coordinate all requests for cash and in-kind support including but not limited to sponsorships, raffles, auctions, promotional items, and corporate tables. Identify new opportunities that support strategic and business goals. 
  7. Assist in monitoring and researching emerging trends affecting the company and the gaming industry. Develop campaigns and initiatives to address developing and critical issues. 
  8. Provide public relations counsel and guidance to senior management, internal departments, and other stakeholders. 
  9. Assist in developing and implementing measurement tools to gauge effectiveness of communication efforts. 
  10. Perform job duties in full compliance with departmental Internal Controls, policies, procedures, and regulations. 
  11. Perform other duties as assigned.
  1. A high school diploma or equivalent and 4 years of related experience are required. A Bachelor’s degree can take the place of 2 years of experience. Experience in a similar size organization is preferred. 
  2. Office skills must include the ability to use standard office equipment and knowledge of Microsoft Office. 
  3. The ability to demonstrate strong, effective writing skills. 
  4. The ability to use excellent communication skills to serve as an effective and articulate spokesperson to various media outlets through both written and oral mediums. 
  5. The ability to maintain discretion in handling confidential information. 
  6. Strong influencing and relationship-management skills. 
  7. The ability to interact with and understand the interests of stakeholders at all levels, as well as the impact of those interests on PH&C and its goals. 
  8. The ability to work irregular hours and extended shifts including late nights, early mornings, weekends, and holidays. 
  9. While performing the duties of this job, the team member is required to talk, hear, stand, sit, walk, climb, balance, stoop, kneel, crouch, and move freely throughout the office and property for duration of scheduled shift. The team member is frequently required to use hands to handle or feel objects, tools, or controls, and reach with hands and arms. The team member must be able to operate a personal computer. The team member may be required to lift, carry, push, pull, or move objects up to 25 pounds occasionally, with assistance. Team member must wear all required Personal Protective Equipment (PPE) while performing job duties. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 

Working Conditions:

The noise level is usually moderate. When on the casino floor, the noise level increases. The facility is not smoke free.


The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all qualifications, responsibilities, duties, and skills required.

Potawatomi Hotel & Casino offers competitive compensation and a generous benefits package that includes Medical, Dental and Vision coverage, Life Insurance, 401(k) Retirement Savings Plan with company match, Short-term Disability coverage, Paid Time Off and Flexible Spending Accounts.

In addition, we offer team members a free, on-site health clinic, free or discounted tickets to festivals and local sporting events, an on-site fitness center, the ability to participate in our Wellness Program, free parking, volunteer opportunities and much more.

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