Public Relations Spring Intern

Gunpowder Inc.

We are one part PR agency, one part social and content shop and a full-on creative and strategic partner to our clients. Our world revolves around earned media coverage and conversation. Big ideas are our most valuable currency but we earn our keep with workmanlike execution on programs big and small for every size of client, from scrappy start-ups to some of the world’s most trusted and storied brands.

We are wired differently than most agencies. We empower young people to do more than they thought they were capable of. We challenge our clients to stretch beyond their comfort zone. We work our asses off but know the importance of a work/life balance that keeps us fresh and inspired.

Most of our clients are in the enthusiast space. Outdoor recreation brands in the hunting, fishing and watersports categories, motorsports and foodie brands are some of our mainstays. And our people tend to be doers, not just spectators. We fish. We hunt. We ride. We cook. Our clients appreciate that. A lot.

Position Details

Public Relations Spring Intern
Southeast Wisconsin
Delafield, WI

We are looking for an intern for the Spring 2021 semester. This position would support our PR and social media team. This paid internship runs from late January 2021 through May 2021, with potential to extend into the summer and fall months with the right candidate. We are located outside the hustle and bustle of Milwaukee and Madison in Delafield, located in beautiful Lake Country.

We need a person who is ready to learn what it takes to generate earned media coverage and chatter among traditional media, influencers and social channels to help drive business outcomes for our clients. You will be get the opportunity to directly impact our work and our clients’ business. It will include media monitoring and tracking, social media monitoring and reporting and may include pitching, writing and research.

Our client base is largely made up of enthusiast or lifestyle brands that connect with people on an emotional level. Many of them are in the outdoors industry. As such, most of our work requires us to really care about the categories in which we participate.

This position will support several brands in the hunting and fishing space so if you love the outdoors, and better yet have experience working in the space, then this could be your dream internship.

  • Work with an integrated team to help drive communications effort for 3-4 iconic lifestyle brands, providing a consistent backup and help with each account
  • You will assist our account leaders and have a well-rounded experience working with clients
  • Some media relations and social media engagement, including very light community management, content creation and distribution
  • Gain experience in copywriting and editing of strategic, creative, influential written content on behalf of clients, including video scripts, press releases, pitch letters, partnership proposals, decks and more
  • Be a positive contributor to an open, proactive, passionate and productive agency culture
  • Agency or relevant class experience helps
  • Senior or recent graduate majoring in Public Relations or related field
  • An incredible, insatiable drive to do work that matters and add value
  • Familiarity with all the tools of the trade in the PR world as you’ll need to use them to build media lists, track coverage and develop reports for our clients
  • Proven ability to think big and act small, delivering world-class work in an agile, efficient fashion
  • Experience working in a fast-paced, collaborative environment
  • Disciplined time-management and organizational skills and ability to work in an open, empowering environment
  • Available to travel to, and work at, our office in Delafield at least 15 hours per week throughout the spring semester

Paid internship.

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