Public Relations Strategist

Lola Red

Lola Red is a dynamic public relations agency with the spirit and the strategy to help our clients make an impact. We care deeply about our clients and treat your business as our own. We’re not like anyone else – you’ll feel it. So will the people you want to engage.

Lola Red services clients across multiple industries including: beer/spirits, consumer electronics, consumer goods and services, food and beverage, franchise, health and wellness, hospitality and more.

Position Details

Public Relations Strategist
Twin Cities Metro
Minneapolis, MN

ROLE: Public Relations Strategist

PURPOSE: The Lola Red PR Strategistis a dynamic, client-facing role that develops and executes original and effective public relations strategies that accomplish client objectives. In addition to supporting client goals, this role works closely with our Digital + Social teams to help develop best-in-class integrated campaigns on behalf of our clients as well as providing strategic guidance and leadership to our PR teams.


  • 30% ongoing PR execution of Lola Red top-tier accounts 
  • 25% strategic PR guidance and leadership 
  • 15% client management 
  • 20% team management/education and oversight 
  • 10% new business


Media relations:

  • Develop newsmaking public relations strategies and plans and oversee concept, execution, management and reporting on behalf of Lola Red clients 
  • Support team in finalizing drafts of internal and external documents: pitches, news releases, talking points, fact sheets, bios, agendas, basic newsletter and website content, creative briefs 
  • Work with Digital + Social teams on integrated campaign development and amplification opportunities for client campaigns 
  • Provides strategic insight and expertise on holistic campaigns that speak to consumers and strategic needs that address client challenges and goals 
  • Leverages excellent relationships with media on the local, regional and national level, and across all mediums to deliver results on behalf of all clients 
  • Boasts a dynamic and close-knit freelance network of media 
  • Participate in and conduct media training sessions and media interviews


  • Participate in weekly departmental meetings to align public relations department, measure success, identify areas of concern and establish necessary solutions 
  • Maintain and educate public relations team surrounding effective and strategic public relations writing and messaging practices 
  • Work with Account teams to achieve KPIs for specific client accounts to ensure client satisfaction, growth and retention 
  • Act as a mentor and guide to all members of the public relations team to help them grow personally and professionally

Business Development:

  • Work with the growth team to establish strategic public relations campaigns for new clients 
  • Close or help to close new business opportunities through the development and execution of presentations and proposals 
  • Identify new business prospects 
  • Research and monitor clients business and industry to grow knowledge base and identify upsell opportunities 
  • Sustain and grow the client by delivering superior work and consistent results and regularly generating fresh ideas for clients


  • Maintain knowledge on a client’s budget and allotted hours to effectively manage and complete tasks at hand while maintaining profitability 
  • Ensure client KPIs are met and tracked through a departmental EOS scorecard


  • 5-7 years in public relations, media relations background preferred 
  • 3-5+ years prior agency experience 
  • Bachelor’s degree in public relations, strategic communications, marketing and/or communications 
  • Proven leadership in managing, guiding and successfully developing a team 
  • 5+ years of client-facing interaction and management of strategic public relations, marketing or communications strategies 
  • Strong understanding of current media landscape and earned media strategies, plus established relationships with local regional and national media 
  • Strong project management and budgeting skills 
  • Strong written and oral communication skills as well as proofreading and editing skills 
  • Ability to successfully manage multiple projects simultaneously 
  • Work in a faced-paced, deadline-driven work environment

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