Public Relations Supervisor


About Us:

Based in Minneapolis, broadhead is the largest independent full-service marketing/creative agency in Minnesota. Founded in 2001, the agency has grown into one of the nation’s leading thought leaders in building brands in the agriculture, consumer food/bev and wellness categories. The agency represents a diverse array of clients, including Atticus, Blossom Water, Boehringer Ingelheim, Beechnut baby food, Blue Dog Bakery, Bushel Boy, Cargill, CHS, Dakota 44, good2grow, The Mosaic Company, 3M, Solely and Bridgestone Firestone.

Driven by the belief that great talent and culture drives great results for clients, broadhead became an employee-owned agency in 2017, making each of its 100+ employees an owner in the success of the business. broadhead is also proud to be ranked as one of the Minnesota’s best workplaces.

Position Details

Public Relations Supervisor
Twin Cities Metro
Minneapolis, MN

Position Summary:

As a Public Relations Supervisor you serve as the day-to-day public relations lead for one or more clients. You strategically anticipate client needs and proactively move to meet them with internal and external teams. You have an aptitude and passion for media relations, influencer engagement, content creation and experiential activations. You have a proven ability to absorb client, brand and product knowledge, quickly becoming an extension of your client teams. You efficiently supervise and mentor PR team members working with you across clients and manage direct reports, and your exceptional coordination and cross-discipline communications makes you valuable to every account and team you touch.

Essential Responsibilities:

  • Provides strategic and tactical ideation and implementation in partnership with account service, creative and engage teammates. 
  • Implements and leads lead day-to-day PR programming across all PR-driven channels and activities for assigned clients. 
  • Advocates for client, leading the PR strategy in all assigned work including, but not limited to, media relations, influencer relations, brand partnerships, content creation, executive visibility and thought leadership, content strategies, and experiential activations based on client need. 
  • A passion for understanding brand narratives; dives deep into client, brand and product research to develop technical content for higher level, high visibility activities such as client leadership speeches and blog posts, brand sales materials, web content, detailers and white papers, as directed by client needs. 
  • Partners with cross-functional teams to manage PR project estimates, financial forecasts and staffing needs, as directed by Associate PR Director and/or SVP, Public Relations. 
  • Leads, manages and inspires direct reports and PR teams, ensuring ongoing conversations on performance path and real-time coaching. 
  • Performs other duties as assigned from time to time to meet the changing needs of the agency.

Education + Experience:

  • Associates or Bachelors degree in business, communications, advertising, marketing or equivalent experience. 
  • 5+ years of progressively responsible public relations agency, integrated agency or related experience, including people management preferred. 
  • Agriculture or other B2B experience strongly preferred.

Key Competencies:

  • Adaptive writing skills, based on audience, channel and industry. 
  • Ability to influence and elicit the respect of clients. 
  • Stellar collaboration skills with all types of people, working transparently and respectfully.
  • Ability to make educated decisions and keep internal teams moving forward. 
  • Well-organized, detail-oriented, with demonstrated multitasking skills under tight deadlines. 
  • Ability to read and understand research papers and technical information and develop detailers and other content that summarizes the findings. 
  • An everyday, ready-and-willing, positive attitude that leads to finding successful solutions to challenges large and small. 
  • Performs other duties as assigned from time to time to meet the changing needs of the agency. 
  • Willingness to travel, as required.

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