Regional Marketing Lead Americas, SWC

Rockwell Automation

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

https://www.rockwellautomation.com/en-us.html

Position Details

Regional Marketing Lead Americas, SWC
Job
Full-time
Office/WFH
100% remote
7/1/2025
Southeast Wisconsin
Milwaukee, WI

The Regional Marketing Lead Americas, SWC is the strategic partner and growth enabler for the MES business unit by leading the development and execution of MES portfolio marketing plans to support the Americas strategic priorities. This is an individual contributor position that is hybrid, based in Milwaukee, WI or Mayfield Heights, OH, and reports to the Sr. Marketing Manager, MES.

Your Responsibilities:

  • Develop the global MES portfolio marketing plan in partnership with the Business Unit management, field marketing, enterprise selling sales team which supports the Americas subregion strategic growth priorities driving solid focus on Return on investment, strengthening Rockwell Automation brand and accelerating customer decision-making/buying process.
  • Monitor important regional market trends and the competitive landscape to identify market opportunities and areas for growth for the portfolio.
  • Promote product launches into regions through proper launch process and stakeholder management.
  • Deliver frequent marketing updates into regional stakeholder teams. Including regular marketing activity updates, content additions, and performance readouts. Ensure feedback is represented in global portfolio plans.
  • Collaborate with regional marketing teams, business unit, and enterprise software selling team on strategic account projects. Develop 1:1/1: few ABM projects.

The Essentials - You Will Have:

  • A bachelor's degree
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
  • The ability to travel 20% of the time.

The Preferred - You Might Also Have:

  • A bachelor's degree in marketing, business, communications or related field.
  • 8 years of experience in portfolio marketing, field marketing and account-based marketing within B2B SaaS or technology companies.
  • Strong written and oral communications
  • Excellent time management and organizational abilities.
  • Proficiency in Salesforce CRM, Eloqua, Dun and Bradstreet
  • A self-starter mindset with project management skills, high autonomy, and excels in fast-paced, dynamic environments. 
  • Experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to implement field marketing programs that promote pipeline and revenue outcomes.
  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

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