Sales Planner, Ad Sales

Kroenke Sport & Entertainment

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, 1STBANK Center, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Position Details

Sales Planner, Ad Sales
Chicago Illinois
Chicago, IL

Outdoor Sportsman Group is currently seeking an Ad Sales Planner to work closely with Account Executives to create customized media schedules and presentations aligned with the goals and initiatives of ad sales clients. Ad Sales Planners work in a cross-functional team to plan, implement, and report on account performance aligned with client objectives.This position reports to the Vice President of Pricing & Planning.

Outdoor Sportsman Group (OSG) is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80-million+ outdoor sports enthusiasts. OSG boasts three networks, (Outdoor Channel, Sportsman Channel, World Fishing network), 15 magazines, 21 websites and a globally distributed SVOD APP. This multi-media company is on the front lines of all new areas content creation and distribution.

OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events, our audience has come to rely on the expertise of our editors and its presentation across every media platform for the best, most entertaining, useful and relevant content.

OSG is always interested in attracting talented and passionate employees who share our commitment to the creation of world-class sports programming distributed across linear, online and mobile platforms.

Nature of Work:

The Ad Sales Planner position will report directly to the Vice President of Ad Sales Pricing and Planning. Under general supervision, the Ad Sales Planner works closely with corporate and/or regional advertising sales staff to facilitate the selling of media advertising by providing plans, research, and marketing elements that meet the needs of clients and agencies. Where appropriate, the Ad Sales planner may have direct sales opportunities to assigned clients and agencies as determined by management.

Examples of work performed:

  • Develop proposals, presentations, and packages to address the priorities and preferences of potential or existing OSG advertising sales customers.
  • Work with assigned Account Executive/National Account Manager and Pricing and Planning team to understand scope of proposal requests and independently builds and develops customized proposals and related sales presentations.
  • Submit completed and approved proposals/presentations, plans and related packages to be presented to prospective advertisers with review and approval from Account Executive and/or sales management.
  • Review proposals moving to order to confirm inventory and added value opportunities remain available. Confirm whether pricing and inventory requests are within reasonable, customary and agreed to parameters.
  • Monitor and track ordered schedules through the sales cycle to ensure all deal points are delivered per the expectations of the clients and/or agencies.
  • Create and distribute pre and post log reporting as needed. Create campaign wrap-up/review documentation as assigned.
  • Update existing media schedules as needed due to pricing, programming, inventory and clearance changes during the ordered campaign. Communicate relevant pricing and schedule information to Account Executive and client/agencies. Confirm that schedule and pricing changes have been correctly implemented within the sales and traffic systems.
  • Monitor ordered schedules for delivery of audience guarantees and schedule available inventory for make-goods on an account-by-account basis according to pre-determined account parameters. Communicate details of booked make-good schedules and receives approvals for schedules from client representatives.
  • Develop and update materials to help account executive and sales management track existing orders, revenue achieved, clearance rates, inventory utilization, and participate in other support-related activities for the assigned account executive including appointment management and prospecting activities.
  • Manage new account credit approvals and billing reconciliation. Review and resolve invoice discrepancies and other client/agency issues that might prevent the timely payment of invoices. Regularly communicates with Account Executive, Sales Management and Finance regarding any issue that could result in delayed payment of invoices.
  • Partner with and support other Sales Planners, Coordinators, Pricing and Planning management and Traffic department team members as needed.
  • Perform other duties as assigned.

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.


  • Bachelor’s degree
  • Requires a minimum of two (2) to three (3) years of experience in cable TV industry sales and/or administration.
  • Required proficiency in Microsoft Office Suite, including Excel, and strong PowerPoint skills

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

  • $55,000.00 Annually 
  • 12 Paid Company Holidays
  • Health Insurance (Medical, Dental, Vision)
  • Paid Time Off (PTO)
  • Life Insurance
  • Short- and Long-term Disability
  • Health Savings Account (HSA)
  • Flexible Spending plans (FSAs)
  • 401K plan

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