Search Engine Marketing Specialist

UW Health

UW Health is the integrated health system of the University of Wisconsin-Madison serving more than 600,000 patients each year in the Upper Midwest and beyond with 1,500 physicians and 16,500 staff at seven hospitals and more than 80 outpatient sites. UW Health is governed by theUW Hospitals and Clinics Authorityand partners withthe UW School of Medicine and Public Healthto fulfill their patient care, research, education and community service missions.

Position Details

Search Engine Marketing Specialist
Southeast Wisconsin
Madison, WI

Join our growing digital marketing team!

We are seeking a Search Engine Marketing Specialist to:

  • Conduct keyword research, develop search campaign strategy and set up campaigns in Google Ad Words to drive targeted traffic in a cost-effective way to our websites.
  • Use Google Analytics, Google Data Studio and other tools to set up campaign measurement for all campaigns.
  • Monitor campaigns and recommend optimizations to increase ROI.

Our Commitment to Diversity, Equity, and Inclusion UW Health is committed to being a diverse, equitable, inclusive and anti-racist workplace and is an Equal Employment Opportunity, Affirmative Action employer. Our integrity shines through in patient care interactions and our daily work practices as we work to embrace the knowledge, unique perspectives and qualities each employee and faculty member brings to work each day. Applications from Black, Indigenous and People of Color (BIPOC) individuals, women, and LGBTQ+ and non-binary identities are strongly encouraged. EOE, including disability/veterans.

Work Schedule:

This is a full-time, 1.0 FTE position that is scheduled to work Monday through Friday, 8:00 am – 5:00 pm. Hours may vary based upon the operational needs of the department. This position may be remote for individuals living in Wisconsin or Illinois.


Minimum –

  • Bachelor’s degree in Marketing, Business, Computer Science, Communications, Statistics or other relevant field

Work Experience:

Minimum – 

  • Extensive knowledge of Google AdWords and Bing Ads platforms. 
  • Three years relevant experience in Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns. 
  • Experience managing the campaign specific budget of advertising accounts. 
  • Experience with attribution tracking technology or platforms especially Google Analytics.

Preferred –

  • Experience in developing and applying comprehensive marketing communications plans in an academic health setting
  • Preparing and implementing complex campaign specific budgets 
  • Familiarity with survey and ROI tools and their applications.

Licenses and Certifications:

Preferred –

  • Google AdWords Certification 
  • Google Analytics Certification 
  • Bing Ads Certification

Required Skills, Knowledge, and Abilities:

  • Understanding of bid management platforms. Strong proficiency in Google Ad Words, Google Analytics, Google Data Studio and Google Sheets.
  • Strong communication skills and ability to interact with and work around people.
  • Highly analytical mindset, with the ability to interpret performance data, analyze campaign goals, and make adjustments to key performance drivers.
  • Ability to logically organize details. 
  • Comfortable accepting responsibility for medium to large scale projects involving multiple resources and spanning many months from start to finish.

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