Search Engine Optimization (SEO) Lead

Harley-Davidson USA

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

The Harley-Davidson Motor Company Corporate Headquarters in Milwaukee, WI is the site where the first H-D factory - a wooden shed - was built in 1903 in the backyard of the William C. Davidson family home. Join our team as a Search Engine Optimization (SEO) Lead.

https://www.harley-davidson.com/us/en/index.html

Position Details

Search Engine Optimization (SEO) Lead
Job
Full-time
9/9/2020
Southeast Wisconsin
Milwaukee, WI

Job Summary:

Responsible for developing SEO strategies, coordinating with internal teams (and agency partners), and implementing search engine marketing programs in order to drive overall SEO rankings, optimize landing experiences for the consumer, and drive traffic to H-D.com.

Key Management Areas:

  • Develop strategies along with defining requirements and tasks
  • Manage and execute implementation of SEO strategy
  • Obtain alignment and communicate on strategy/project development, timelines, and results
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development

Job Responsibilities:

  • Perform keyword research in coordination with business needs/objectives to optimize existing content and uncover new opportunities 
  • Provide SEO analysis and recommendations 
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific 
  • Help to create (copywriting) and support marketing content to socialize and use for all aspects of the business (site, ecomm, social, paid) 
  • Develop and implement link building campaigns 
  • Implement and maintain search engine programs (XML sitemaps, shopping feeds, webmaster tools) 
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings 
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies 
  • Communication to team and management on project development, timelines, and results

Education Requirements:

  • Bachelor's Degree Preferred

Experience Requirements:

  • 7+ years experience in Search Engine Optimization (SEO) 
  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process 
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) 
  • Experience working with CMS and building/administering content in multiple CMS environments 
  • Knowledge of HTML/CSS and website administration 
  • Experience with website analysis using a variety of analytics tools 
  • Ability to think creatively, strategically and identify and resolve problems 
  • Ability to foster strong relationships and communication/alignments at various levels 
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere 
  • Excellent analytical, organizational, project management and time management skills

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more.

Applicants must be currently authorized to work in the United States.


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