Search Engine Specialist

National Business Furniture

Since 1975, one thing at NBF hasn't changed — our focus on customers. From our very first order 35 years ago to today, our goal has been to provide you with great products and unmatched service. Our dedicated team is committed to making sure you’re taken care of before and after the sale. 

We don't simply take calls; we help you make the right decisions.

Company Overview:

Founded in 1975 by George and Julie Mosher, National Business Furniture began with a simple goal of providing “Beautiful Offices at Affordable Prices." ® We're headquartered in Milwaukee, Wisconsin and we have satellite offices in New York City, Chicago, Los Angeles, Atlanta, Dallas, Phoenix and Seattle. In the early years, NBF sent catalogs solely to corporate offices and government agencies. Since then, we've expanded into the school, church and home office markets through three separate catalogs, five websites and an experienced sales team. We've also expanded our government selection with a GSA contract.

Our focus has always been providing quality furniture and unparalleled service both during and after the sale. We offer an unrivaled selection of office furniture including some 50,000 furniture and accessory items, from office suites to coat racks and everything in between. We stand behind the furniture we sell with a lifetime guarantee. NBF has served over 300,000 businesses and institutions in all industries, including 477 of the Fortune 500, 93 of the largest universities, the White House and Pentagon as well as thousands of small businesses. Our furniture experts provide solutions for any size project. When you call us, your call is answered by a live furniture expert with an average of 9 years of experience. We also have a team of design experts available.

Whether you're moving, remodeling or adding workspace, NBF's design experts provide free space-planning and color samples. Read some testimonialsfrom many of our satisfied customers. In January 2006, NBF was acquired by K+K America Corporation, the U.S. holding company for TAKKT AG. TAKKT AG is the leading business-to-business direct marketing company for office, business and warehouse equipment in Europe and North America. TAKKT is represented in more than 25 countries with a product range comprised of some 110,000 products.

http://nationalbusinessfurniture.com


Position Details

Search Engine Specialist
Job
Full-time
Office/WFH
100% remote
8/7/2014
Southeast Wisconsin
Milwaukee, WI

The Search Engine Specialist oversees the search engine optimization (SEO) efforts across all National Business Furniture brands, ensures continuous improvement of our organic traffic and assists in other search engine acquisition channels.

  • Analyze keywords to determine areas that need focus; including: new products that should be considered, new landing pages that need to be developed and changes in terminology that need to be implemented.
  • Write title tags, H-tags and other meta-data as well as contribute to other forms of on-site content including blogs and landing-page copy.
  • Generate and analyze metrics for SEO reports and provide actionable recommendations to improve performance.
  • Monitor the organic search traffic for all OEG brands and provide strategic guidance for SEO to maintain/improve each brand’s organic ranking on key terms.
  • Coordinate with content specialists to write content for online pages.
  • Work with product merchandisers on key terms for product categories, on-site content and site navigation.
  • Work with web developer to ensure site architecture is optimized for search engines. Manage and optimize comparison shopping engine (CSE) channels including Google Shopping product listing ads through our channel marketing platform (i.e. Mercent).
  • Continually learn and hone skills to adjust to changing trends and opportunities.

OTHER DUTIES AND RESPONSIBILITIES:

  • Assist or serve as a backup for pay-per-click (PPC) related activities. 
  • Manage Q/A testing on all websites when changes are implemented. 
  • Assist in other ecommerce-related tasks as needed.

REQUIREMENTS:

  • Bachelor’s Degree in eCommerce, marketing or related field Online marketing and search engine marketing experience is a must.
  • Must have an understanding of search engine algorithms and ranking influences Strong analytic skills and ability to turn data into actionable information.
  • Experience with keyword optimization Microsoft Excel expertise is a must.
  • Strong communication with excellent writing skills Excellent organizational skills, attention to detail, and ability to effectively manage multiple projects simultaneously in a fast-paced environment.
  • Ability to interact with senior management and work successfully with other team members Ability to work additional hours as needed.
  • PC/Online skills needed: Strong proficiency in Microsoft Office Suite, Google Analytics, Google’s AdWords, Omniture

Excellent salary and benefits package. 



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