Search Specialist

Mid-West Family Madison

We're a local marketing firm that works as team toward one common goal: client success.

Position Details

Search Specialist
Southwest Wisconsin
Madison, WI

Mid-West Family is seeking a full-time Search Specialist to help shape the future of its ever-changing and evolving organization. If you desire to be part of a team that makes a difference and have fun while you’re doing it – it’s here! 

What’s in it for YOU: (perks of the job)

  • Eligibility for promotion within. 
  • Extensive training opportunities – we’re committed to initial and on-going improvement. 
  • Paid annual gym membership at local fitness clubs. 
  • Work with a growing, fast-paced, exciting team. 
  • Community involvement. With 8 live and local, market-leading radio stations as a part of our team, there are many opportunities for you to enjoy local entertainment. 

Examples include:

  • Local county fairs 
  • American Family Children’s Hospital Radiothon 
  • Storytellers Jam 
  • Viva Mexico 
  • Veterans Radiothon 
  • Ornament Smash 
  • Meet & Greet opportunities with various artists 
  • Local baseball games 
  • Multiple football Tailgate Parties 
  • Tickets to various sporting events 

Job Responsibilities:

  • Execute organic (SEO), paid search (SEM), pre-roll and display campaigns, including managing communication, workflows and timelines. 
  • Work with internal marketing teams and external suppliers. 
  • Manage budgets, tracking, testing and reporting for search campaigns. 
  • Monitor and report web traffic and source analytics against KPIs. 
  • Audit websites and online presence to make recommendations. 
  • Aide in the pricing/estimates for recommendations. 
  • Perform all on-page, off-page and technical SEO for clients. 
  • Set up clients' Google account, analytics, my business and search console, Bing Places, webmaster tools, etc. 
  • Use search tools available to research, troubleshoot and run campaigns. 
  • Represent Mid-West Family in client meetings as the subject matter expert. 
  • Provide subject matter expertise to internal teams to help train and educate. 
  • Investigate new technologies to stay ahead of the curve. 
  • Ability to be more than one dimensional, knowing how other platforms can help SEO/SEM perform better. 
  • Believe in always improving the Customer Journey for our clients Other duties as assigned by the management team. 

Personal Requirements:

Our next Search Specialist should be a go-getter who is eager to learn, proactive, and exceptional at independent problem solving. A minimum of 2-5 years of search experience is strongly preferred for this position. This candidate must be proficient in the Google Ads platform with strong knowledge in Google Ads campaigns, keyword research, and implementing or managing SEO campaigns. This person should have experience in client reporting meetings/presentations, managing multiple clients at a time, and a Google certification for paid search. Furthermore, candidates must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization. This person must have the ability to work within deadlines and manage multiple tasks and/or projects while portraying a positive attitude.

This role is a Monday through Friday from 8am-5pm position and will report to the Director of Innovation. 

Salary and Benefits:

  • Salary based on experience. 
  • Full benefits package includes: Medical, Dental, Vision 
  • 401k with company match 
  • Flexible spending account 
  • Vacation time 
  • Sick time 

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