Segment & Marketing Manager

Lesaffre

Elevate the Future with Lesaffre

For over 170 years, Lesaffre has been a pioneering force in the world of fermentation, harnessing the power of microorganisms to transform industries from baking to healthcare. As a key global player, we've built a presence in 96 countries, employing 11,000 passionate innovators who share our unwavering commitment to excellence.

Driven by our core values of passion, respect, trust, entrepreneurship, and humility, we're constantly pushing the boundaries of what's possible. Our 3-billion euro enterprise collaborates with visionary customers, partners, and researchers to develop essential nutrients and bioactives that strengthen human health, optimize animal well-being, and improve plant nutrition.

But our impact doesn't stop there. Safety and sustainability are at the heart of everything we do, guiding us as we engineer cutting-edge solutions to nourish and protect our planet. If you're ready to be part of this fermentation revolution, we want you on our team. Join us in elevating the future!

Discover Procelys!

This position is within our Procelys team. Procelys supports the biotech industry by providing high-quality yeast-based nutrients and specialized expertise to improve the growth and productivity of microorganisms and cell cultures. With a deep understanding of fermentation and microbiology, the Procelys team develops a wide range of customized nutrient solutions to address the unique challenges faced by biotech companies in the biopharma, food and feed ingredients, food cultures and probiotics, and renewable energy sectors.

Leveraging the latest advancements in biotechnology, Procelys partners with customers to formulate innovative, performance-enhancing fermentation media that optimize microbial and cell culture performance. From enhancing biopharmaceutical yields to boosting the viability of probiotic strains, Procelys' tailored solutions enable biotech innovators to push the boundaries of what's possible. Join the Procelys team and contribute your expertise to the development of cutting-edge biotechnology solutions that are transforming industries and improving lives around the world.

https://na.biospringer.com/

Position Details

Segment & Marketing Manager
Job
Full-time
Office/WFH
100% remote
4/28/2025
Southeast Wisconsin
Milwaukee, WI

How You'll Contribute to Our Success:

As the Segment & Marketing Manager for Procelys, you will play a pivotal role in driving strategic growth and market expansion for our innovative yeast-based solutions. Leveraging your expertise in market analysis and go-to-market strategy, you will define the roadmap to reach key industry segments and support our regional teams in executing successful operational marketing and sales initiatives. Reporting directly to the Procelys Marketing Director, you will collaborate closely with regional sales leadership to ensure seamless coordination and alignment across the organization. Your ability to translate market insights into impactful marketing strategies will be instrumental in strengthening Procelys' position as a trusted partner to our customers worldwide. If you're passionate about leveraging data-driven marketing to unlock new opportunities and accelerate business impact, this is an exceptional opportunity to make your mark on the future of industrial biotechnology.

What You’ll do as a Segment and Regional Marketing Manager:

Develops Market Knowledge and Application Understanding:

    • Serve as the global expert on strategic segments, conducting in-depth market analysis and competitor monitoring
    • Collaborate cross-functionally to provide a comprehensive market perspective
    • Define targeted marketing plans for your segments

    Provides Guidance to Sales, Innovation & Communication Teams:

    • Lead multi-year marketing roadmaps to drive growth initiatives
    • Work with R&D to identify and validate new product opportunities
    • Prepare successful product launches in coordination with supporting functions

    Support the Sales Team & Distributors:

      • Analyze commercial performance and define pricing/portfolio strategies
      • Develop regional marketing plans and provide sales enablement support
      • Attend industry events and customer meetings as needed

      Take Ownership for Regional Marketing Operations:

        • Partner with digital and communications teams on targeted campaigns
        • Manage regional budgets and identify optimal conference participation

        Required Qualifications:  

        •  Bachelor’s degree in marketing, business, or a related field or equivalent experience
        •  3 or more years of Sales, Product Management or Market Management
        •  3 or more years of experience in Biotech, Pharma or Life Science Markets
        •  Ability to travel up to 40%

        What We Offer:

        • The opportunity to represent a passionate organization focused on innovation and sustainability 
        • Competitive compensation and comprehensive benefits starting on day one, including health, dental, vision, and 401(k) with employer match
        • 11 paid holidays
        • The ability to leverage your expertise and make a tangible, meaningful impact on the business and our sustainability initiatives
        • Opportunities for continuous growth and development, including the ability to take on new challenges and collaborate across our international business units

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