SEM Marketing Manager

Ticketmaster.com

Who are we?

Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 27 million monthly unique visitors. Live Nation Concertsproduces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.  

Ticketmaster Resale, located in the Northwest suburbs of Chicago, is one of the largest online resale marketplaces for premium event tickets and owned by Ticketmaster.com. We feature a comprehensive online inventory of premium seating to sports, concert and theater events that are verified by Ticketmaster. Ticketmaster Resale is made of a host of sites including TicketsNow.com, NFL Ticket Exchange, NBA Resale Marketplace, and NHL Ticket Exchange among many others. We’re passionate about creating memorable event experiences for all our customers and career building opportunities for our team. At Ticketmaster Resale, we value results. We are looking for top talent with drive and insight, professional curiosity, innovation, creativity and the ability to execute efficiently.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Ticketmaster, our people embrace these qualities, so if this sounds like you then please read on!

http://www.Ticketmaster.com

Position Details

SEM Marketing Manager
Job
Full-time
Office/WFH
100% remote
6/18/2013
Northern Illinois
Rolling Meadows, IL

The Role: We are currently seeking a Marketing Manager, SEM to focus on optimizing paid search advertising and develop search strategies to optimize search marketing campaigns. This is an exceptional opportunity to build your career in online marketing in an amazing e-commerce organization.

Responsibilities:

  • Manage SEM campaigns to drive targeted, qualified traffic to Ticketmaster or its internal / external clients.
  • Manage dynamic search marketing campaigns hands-on using industry leading SEM and analytics platforms.
  • Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns.
  • Develop, test, and analyze key words, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and reach company targets.
  • Oversee the execution of and measure the success of online marketing efforts, specifically in regards to search marketing campaigns.
  • Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance.
  • Provide management reports and insight as needed.
  • Lead regular client status calls.
  • Continually evaluate and improve the effectiveness of online campaigns.
  • Ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

Qualifications:

  • 3+ years paid search marketing experience preferably in a high growth B2C organization.
  • Bachelor’s Degree required.
  • Knowledge gained from hands-on management of SEM programs on Google and Bing.
  • Knowledge gained from using third-party SEM platforms such as Kenshoo, Marin, DART Search.
  • Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
  • Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.
  • Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs.
  • Possess high competency level in MS Office products including Excel and Word.
  • Some experience with Social Ad platforms is preferred.
  • Experience with web analytics tools is preferred.
  • Ability to use measurement and analysis to make informed marketing decisions.

Competitive compensation and benefits package. To be discussed at time of interview.


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