Senior Account Executive (Media Relations)

Position Overview:

Imagine bringing your media contacts stories from some of the top CPG and Food & beverage brands in the world. ICF Next is growing in New York, and we need a Senior Account Executive to not only develop media campaigns, but also shape the entire agency’s media strategy.

This role is for someone who wants to be a strategic decision-maker. You will use your understanding of the current media landscape to ideate and implement PR campaigns for your clients. Then, you’ll pitch these stories to your current rolodex and naturally grow your network by leveraging your client’s work to develop relationships with new media partners.

Additionally, our senior account executive will coach account teams on how to develop their own effective media strategies. You’ll be seen as a subject matter expert on media relations, and you’ll have a seat at the table to make an impact.

As a Senior Account Executive, you will:

• Operate as the day-to-day media relations lead on assigned accounts including developing and executing media relations strategies, consulting on all media relations issues, as well as staffing media tours, events, and trade shows 
• Demonstrate strong client communications including developing and participating in media strategy presentations, and general recommendations 
• Set and execute media relations strategies including contributing to brainstorms, developing media materials, and being accountable for results 
• Show tenacious problem-solving skills and a curiosity for what’s possible from media relations standpoint always thinking of new ways to breakthrough while meeting client’s marketing challenges 
• Demonstrate an ability to identify and evaluate news and pop culture trends that impact our clients’ business 
• Develop project scopes and have a clear understanding of the budgeting and billing process of the agency as well as an aptitude for sound budget management 
• Demonstrate accurate, thorough and timely reporting in the form of status reports 
• Participate and consult in new business pursuits and presentations 
• Execute media relations programs to meet client expectations and have an understanding of measurement approaches 
• Research and develop competitive audits and analyses 
• Introduce the account and client team to new media contacts 
• Be a cultural contributor 
• Adapt to ever-changing workload priorities and events 
• Help develop and lead media relations education courses 
• Champion great work and ideas that will deliver results

As a Senior Account Executive, you will have:

• A bachelor degree, preferably in journalism, public relations or communications
• 4+ years of experience or relevant work experience at a PR Agency, communications/marketing team or working as a journalist at a media entity
• Strong communication skills, both written and verbal 
• Leadership instincts and the ability to identify and elevate great work from junior team members
• Conflict management skills
• Proven ability to work both independently and as part of a team and collaborate regularly with team members at all levels
• Ability to oversee and manage third-party partners, from talent to event vendors
• Ability to travel as required

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity).