Senior Account Executive

C. Blohm & Associates, Inc. (CB&A)

C. Blohm & Associates, Inc. (CB&A) is the most experienced marketing communications agency specializing in the U.S. education market. CB&A accelerates the growth of companies that provide products and services to K-12 school systems and higher education institutions. We believe that by accelerating our clients’ growth, we are contributing to positive outcomes for students and educators.

We gain exposure for companies through PR, put our clients in front of the right people with targeted marketing programs, develop content that generates leads, and build relationships by engaging through social media. When measuring a campaign’s impact, we use industry best practices and KPIs to illustrate results with quantitative depth and qualitative context.

CB&A is about more than marketing communications. From volunteering during the holidays to raising money for United Way, we engage and give back to our community. We see that same passion in our clients. They’re not simply doing well for themselves. They’re doing good things for others. We embrace meaningful work that changes lives.

We’re a bold bunch of marketers—always challenging the status quo for our clients, for ourselves, and for our work place. And it shows. Madison Magazine named CB&A one of the “Best Places to Work.” Here's why we love CB&A:

Position Details

Senior Account Executive
Southwest Wisconsin
Madison (Monona), WI

C. Blohm & Associates, Inc. (CB&A), is seeking an experienced, highly organized, results driven full-time Senior Account Executive to join our team. We offer a casual and collaborative work environment nestled in Monona, WI.

The Senior Account Executive contributions will include:

  • Client Account Management: Create and execute marketing communications campaigns for high-stakes clients. Develop and manage marketing campaigns that strategically manage client resources while achieving stated goals. Manage day-to-day client communications. Anticipate and elevate potential client issues.
  • Marketing: Manage the creation and execution of marketing communications campaigns including email marketing, ambassador programs, event management, media relations, thought leadership, content marketing, social media engagement and advertising.
  • Communication: Supervise writing of marketing materials. Advise regarding campaign execution and audience engagement. 
  • Strategic Management: Assist in strategic planning and budgeting, including annual client goals. Offer opinions and perspective of how marketing supports business goals and objectives. 
  • Client Retention: Achieve client goals, nurture relationships and secure contract renewals. 
  • Revenue Generation: Achieve individual revenue generation goals, maximize client budgets and upsell clients. 
  • Team Mentor: Serve as mentor and communicate with co-workers, entry-level employees, temps, and interns by guiding, training and directing daily work activities. Assist in the hiring and performance management of team members. 
  • Consultation: Provide strategic counsel to client liaisons regarding marketing communications opportunities. 
  • Business Networking/Relationships: Develop and maintain good working relationships with clients and prospects, industry VIPs, and media and bloggers. Foster relationships within the Madison-area marketing community. Exemplify the CB&A brand at all times. 
  • Event Coordination: Plan and supervise company and client activities at industry trade shows, media interviews, and special events. Occasional overnight travel may be required. 
  • Conduct special research projects as assigned.

To be successful in this opportunity, you will need:

  • Bachelor’s Degree in Journalism, Public Relations, Marketing, Communications or equivalent work experience. 
  • At least 3-5 years relevant work experience in an account service role responsible for client and/or media communications. 
  • Demonstrated ability to lead a team and serve as a mentor with the ability to foster teamwork in a collaborative environment. 
  • Previous work experience creating and managing project budgets. 
  • Excellent written and verbal communication, portraying a high degree of professionalism. 
  • High level of attention to detail and strong customer service skills with demonstrated relationship building skills. 
  • Demonstrated ability to think critically and to provide strategic insight and analysis to solve problems. 
  • Ability to use discretion and judgment in dealing with sensitive and confidential information. 
  • Proficient with Microsoft Office applications. 
  • Proficient with Twitter, Facebook and other social media tools. 
  • Proficiency with TrendKite, Cision, HubSpot and Google Analytics. 
  • Proficient with Mac OS. Previous work experience with project time tracking.

In exchange for your talents, CB&A offers competitive pay and benefits. We offer a full benefit package including:

  • PTO 
  • Paid Holidays 
  • Health Insurance 
  • Health Savings Account (HSA) 
  • Dental Insurance 
  • Vision Insurance 
  • 401k Savings Plan with company match 
  • Company paid Life, STD, & LTD Insurance 
  • Pet Insurance 
  • Legal & Financial Protection Insurance

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