Senior Account Executive


KennedyC is a full-service advertising agency serving a host of international, national and local brands. By outthinking instead of outspending, we take the ordinary and make it extraordinary. Implementing progressive and aggressive strategies, we handle all offline and online marketing needs – from direct mail to email, cable to broadcast TV, radio to Pandora, YouTube to Facebook.

Position Details

Senior Account Executive
Southwest Wisconsin
Madison, WI

The Senior Account Executive handles own accounts with account executive duties. Additional responsibilities at this level are assists in solving problems or client issues, oversees policies and procedures and mentors account executives on assigned accounts.

Specific responsibilities:

  • Ensures overall client communication and satisfaction on assigned accounts
  • Mentors account executives on policies and procedures of servicing accounts 
  • Provide a model for project leadership, which is prepared and proactive, thorough and accurate 
  • Initiates projects that improve the efficiency of the account service team 
  • Communicates necessary information from client to team 
  • Demonstrates leadership through actions and communication within and between departments
  • Develops and articulates initial points of view relative to strategic, creative and media alternatives 
  • Effectively present, sell and defend all agency work/proposals to clients 
  • Assign, delegate, organize, coordinate and monitor the work of agency staff members assigned to client projects 
  • Acquire in-depth knowledge of, and be conversant in, each client’s business – their key issues, competitive situation and industry trends. 
  • Initiates coordination of the travel schedule for client meetings 
  • Attends meetings and client conventions 
  • Works with account team and appropriate agency departments to develop annual strategic marketing plans, meeting presentations and agency documents. 
  • Per the plan, works with each department to manage body of work for on-time completion with client approvals, as needed 
  • Sources and shares relevant articles on industry trends and news within and between departments.
  • Represents agency at industry and community functions

Skill requirements:

At least 7-10 years of advertising agency experience, possess excellent account management skills, proficiency in both traditional and digital media, self-motivated and self-starter

Performance metrics:

  • Gross billing
  • Client satisfaction
  • Staff satisfaction
  • Peer reviews
  • Self evaluation

Commensurate with experience.

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