The Senior Account Executive (SAE) is the day-to-day account contact for the client, agency team, and external partners. Reporting to the VP, Director of Account Service, the primary responsibilities of this role include understanding the scope and context of integrated marketing campaigns, implementing complex programs across departments, driving monthly reporting for campaigns, and leading projects to successful completion.
The SAE also holds higher-level strategic thinking and has a proven track record of process and organization. They clearly understand and can articulate what opportunities each integrated marketing channel brings to the client challenge and works with his/her team to execute against the program’s deliverables. A successful SAE will ultimately require less guidance on day-to-day activities as he/she will be the leader on the account, supported by the senior management team. They comprehend social media and digital marketing initiatives and can successfully manage program execution and day-to-day implementation.