Senior Associate Brand Manager

PurposeBuilt Brands

What started in 1941 as Weiman is now PurposeBuilt Brands. Our brands are the #1 choice of consumers and professionals who require high performing products to tackle challenges with specialty surfaces and include Weiman®, Goo Gone®, Green Gobbler®, Biokleen®, Gonzo®, Magic®, Gonzo®, Wright’s®, Stone Care International®, Urnex®, Five Star® and Micro-Scientific®. You can find our products in a broad range of retailers, in millions of bathrooms and kitchens, and in use across a wide range of businesses, from your favorite coffee shop to healthcare facilities nationwide.

PurposeBuilt Brands is headquartered in Gurnee, IL.

Position Details

Senior Associate Brand Manager
Northern Illinois
Gurnee, IL

The Sr. Associate Brand Manager - Green Gobbler & Goo Gone will support the base business management and growth strategy for both brands with accountability for select segments of the Green Gobbler business and will be the primary owner of the Goo Gone brand. The person in this role will act as the general manager of the business and have ownership of the P&L. They will help define the 5-year growth strategies and be responsible for delivering the brands’ annual financial results. The candidate for this role will need to be effective in setting priorities with cross-functional stakeholders and conducting analysis to inform business decisions that drive profitable growth. Additionally, the candidate will need to be highly consumer oriented in setting targets for innovations projects, identifying sources of value to drive cost savings, and developing effective communication and media plans.

This role requires strategic thinking, strong organizational skills, and the ability to transform data and insights into tangible ideas, strategies, and business plans. Past demonstrated experience of deep consumer, customer, brand, product, and market understanding will be essential background for success.

Job Responsibilities:

Business Management

  • P&L ownership to drive improved profitability and achievement of financial annual targets 
  • Leadership of design-to-value project identification and cross-functional team management to determine prioritization of opportunities for implementation 
  • Ongoing analysis of point of sale and shipment data to identify trends and drive actions to address opportunities and risks 
  • Develop strong, collaborative relationships with cross-functional teams (Innovation Team, Operations, R&D, Finance & Sales) to ensure alignment

Marketing & Communications

  • Development and execution of advertising, promotional and media plan in partnership with internal and external resources 
  • Constant improvement of consumer and customer facing content and claims including visualization of compelling product benefits 
  • Development of creative briefs to direct the development of packaging graphics aligned with established brand architectures 
  • Initiation and management of market research projects to deliver powerful consumer and shopper insights to facilitate continued brand growth

Innovation & NPD

  • Identification of innovation territories that are aligned with the brand growth strategy
  • Leverage macro trends, consumer data and category insight to identify and evaluate new categories and product extensions that deliver on brand fit and size of prize needed to achieve growth objectives 
  • Setting of innovation targets including must have claims, margin expectations and timelines for launch 
  • Partnership with innovation product managers to deliver ready to present innovations within expected timeframes

Sales & Finance Partnership

  • Alignment of brand channel strategy with sales strategy 
  • Development of persuasive sales presentations materials in support of line review preparation and brand led initiatives 
  • Setting and alignment of pricing strategy and list prices

Knowledge, Skills, and Abilities:

  • Ability to identify new product opportunities through brand, consumer and category data, insights, and analysis 
  • Ability to manage multiple work streams and projects in a fast-paced and dynamic environment 
  • Ability to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner 
  • Ability to influence, engage and drive results across a wide range of cross-functional stakeholders 
  • Ability to understand and analyze brand and product P&Ls to make financial decisions 
  • Ability to clearly articulate communications objectives needed to brief creative resources to develop packaging, content, advertising and media strategies 
  • Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives 
  • Strong organization and project management skills


  • Bachelor’s Degree, MBA or equivalent experience


  • 2-3 years of experience in brand or product management in a CPG environment 
  • Experience developing strategies to achieve growth objectives 
  • Experience managing P&L to achieve desired financial results 
  • Experience analyzing and developing action plans from shipment and POS trends 
  • Experience developing consumer and customer facing communications and sales materials 
  • Experience developing new products with cross-functional partners

« Back