Senior Associate, Marketing Communications

Your Future Team:

As a Senior Associate for Marketing Communications, you will help develop and implement strategies to communicate internally/externally, and marketing to promote our products or services to achieve business growth. You will report to the Executive Director, Corporate Marketing and Communications. You will work with multiple teams, including department managers, designers, sales teams, and external partners, to implement marketing campaigns and plans, including social media.

What You’ll Do:

• Partner with cross-discipline team members to support collaboration and promote a positive client experience for financial advisors 
• Collaborate with the marketing team to create comprehensive marketing plans that align with Hightower's goals and target audience 
• Implement strategies across several channels, including digital marketing, social media, email marketing, content marketing, and more 
• Take ownership of end-to-end campaign execution, including planning, coordination, monitoring, and analysis 
• Ensure campaigns are delivered on time, within budget, and meet performance goals 
• Improve campaigns based on important metrics and insights 
• Create engaging and marketing content such as blog posts, social media content, email campaigns, case studies, and website copy 
• Coordinate with team members and external agencies to develop high-quality content that resonates with the target audience 
• Conduct market research to identify customer needs, industry trends, and competitive landscape. Use data-driven insights to inform marketing strategies 
• Analyze marketing metrics, provide regular reports, and recommend areas for improvement 
• Develop and implement lead generation strategies to attract and capture qualified leads 
• Implement lead scoring and tracking mechanisms to improve lead management processes 
• Collaborate with corporate and advisor teams to ensure messaging, branding, and understanding of marketing efforts 
• Work with external vendors, agencies, and partners to execute campaigns and projects 
• Maintain and uphold brand guidelines, ensuring consistency across all marketing collateral 
• Monitor brand perception and reputation, and address any issues that may arise 
• Develop strategies to enhance brand visibility and awareness 
• Stay updated on industry trends: Stay up to date with the latest trends, technologies, and best practices in marketing 
• Recommend new marketing tools, platforms, and strategies to inspire creativity and improve campaign performance 
• Serve as a Hightower brand ambassador by upholding The Hightower Way cultural elements – Mission, Purpose, V.A.L.U.E. Experience, Commitment and Standards, promoting excellence in the internal and external client experience during every encounter

What You’ll Bring:

• Bachelor's degree in Marketing, Business, or a related field 
• 3+ years of experience in marketing roles 
• Knowledge of marketing principles, strategies, and tactics 
• Proficiency in digital marketing channels, including social media, content marketing, email marketing, SEO, and PPC 
• Experience in campaign management, from planning to execution and analysis 
• Analytical mindset with the ability to interpret and leverage data to drive decision-making 
• Proficiency in using marketing tools and platforms such as CRM, marketing automation, Google Analytics, and social media management tools

What We Offer:

• Coverage on the first day of employment for medical, dental, and vision insurance 
• Paid parental leave (16 weeks for primary caregiver and 8 weeks for secondary caregiver) 
• Flexible PTO plan 
• Hybrid model work schedule (50% in office) 
• 401k matching plan 
• HSA employer contributions 
• Student loan assistance 
• Pet insurance